Brand Manager Retail DACH

vor 1 Woche

Eschborn, Deutschland mccainfood Vollzeit

 

 

 

Position Title: Brand Manager Retail DACH 

Position Type: Regular - Full-Time ​

Position Location: Eschborn 

Requisition ID: 30058 

 

 

McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.

We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family

 

 

JOB PURPOSE:

 

The Brand Manager Retail drives and supports the identification and capitalization on growth opportunities in fingerfood, potato innovation platforms & new business towards the Retail market in Germany. They contribute to the set business objectives of the region by successfully contributing in activating our offer in collaboration with the Central European Marketing team, as well as the local sales team.  

 

 

WHERE YOU’LL WORK:

 

Germany (Eschborn)

Reports to: Marketing Manager Retail  

 

 

RESPONSIBILITIES AND ACCOUNTABILITIES:

 

  • Range responsibility: In charge of Pickers fingerfood range = point of contact & responsible for fingerfood & new segments. 

  • Portfolio management of existing range. 

  • Analysis & insights: Conduct market analysis and gain insights on German market, identifying and translating them into business opportunities. Conduct research & reporting & be local partner for central teams, especially on innovation platforms. 

  • Innovation: Prepare central innovations for local roll-out. Prepare winning business cases & go-to-market plans in close collaboration with Central Teams as well as local sales team. Innovation tracking & performance reporting. 

  • Activation: Supports and activate prioritized business opportunities in Retail. Implementation of marketing plans & delivery against the (online-offline) activation calendar. Communication plan in close collaboration with local media manager. 

  • E-Commerce: Optimize our E-Commerce approach 

 

 

WHAT WE’RE LOOKING FOR:

 

  • University degree in Marketing or Business Administration 

  • Min. 2-3 years of work experience in marketing/product management (ideally FMCG industry) 

  • Excellent communication skills, written & spoken 

  • German native speaker & English fluent (written & spoken) 

  • Proactive self-starter mentality, with entrepreneurial attitude, able to work autonomously 

  • Project management skills 

  • Presentation skills 

  • Computer skills (all MS Office applications) & digital affinity 

  • Passion for food, trends and food retail market  

  • Team player 

  • Flexibility to travel (1-2 days/month) 

 

Other soft skills that drive success in this role: 

  • Analytical skills: numbers affinity & consumer understanding 

  • Operational excellence: planning & priorization 

  • Strategic thinking: painting a compelling vision of the future  

  • Persuasive: build strong argumentations & engage/convince commercial team 

  • Good teamplayer: good communication & listening skills, open-minded, understanding of cross-cultural differences 

 

 

WHAT WE OFFER:

 

· Competitive salary

· Employment contract and stable employment (permanent role)

· Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)

· Opportunity to work independently in a challenging and international environment

· Open and friendly colleagues

· Partial working from home is possible

 

Join McCain Family Apply now.

 

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
 
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy 
 

 

Job Family: Marketing      
Division: Continental Europe 
Department: ​Retail Marketing Germany Austria Switz ​
Location(s): DE - Germany : Hesse : Eschborn 

Company: McCain GMBH 

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