Head of Marketing Child Safety and Technologies
vor 6 Monaten
Your areas of responsibilities:
Marketing responsibility for the Business unit Child Safety (Technologies) ° view and alignment over all departments, e.g. PMK, Campaign, Trade, Digital, PR, SM, International Marketing etc Working closely with the other Business Units, lead execution of specific projects ensuring cross channel alignment and well-timed campaign Lead and development go-to-market tools for seasonal campaigns, product launches, and tactical marketing initiatives Work out full campaign plans and mechanism from the conception phase to market launch as well as the phase after launch ( incl. necessary budgets) on all channels (own/third party, on-/offline) Plan and manage the campaign specific toolbox in order to guarantee and control global campaign launches (product and category) taking market specific needs in consideration. Accompany and take responsibility for the whole development process of campaigns Be the contact person for all relevant marketing and non-marketing units in order to get consumer centric holistic, multichannel campaigns Act as project manager for the complete campaign and communication management and involve all stakeholders at director and VP level. Be an impulse generator, develop target group-oriented cross-channel campaigns and be responsible for the communication of child safety products from their creation to campaign and rollout planning to life cycle management Manage and accompany photo shootings and video productions The identification and evaluation of online marketing trends through continuous market and competition monitoring. Establish and continuously strive to optimize the operational workflows to drive a seamless and successful collaboration with the entire team Be the Business Unit Brand Guardian onboarding and overseeing internal and external partners to protect the CYBEX brand affinity Work closely with business teams and stakeholders to ensure goals and expectations for all marketing promotion work are met within a timely manner Keep track of and facilitate cost and invoice management Challenge input briefs, identify gaps or inconsistencies in order to facilitate an efficient creative kick off and end to end execution Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (eg. Direct marketing)Your profile of qualification:
A bachelor's degree in Marketing, Communications, and/or a Business Management related subject Minimum 5 years’ experience in a leading marketing, brand, communications role in an international context Excellent leadership, communication, and decision-making skills combined with innovative thinking and creativity Proven ability to plan and manage budgets Project management skills combined with high analytical skills and hands on mentality Fluent level of both spoken and written German and English-
Head of Marketing for Child Safety and Technologies
vor 3 Wochen
Bayreuth, Bayern, Deutschland CYBEX GMBH VollzeitKey Responsibilities:Develop and execute comprehensive marketing strategies for the Child Safety business unit, driving growth and brand awareness.Lead cross-functional teams to ensure alignment and effective campaign execution.Collaborate with stakeholders to develop go-to-market tools and plans for seasonal campaigns, product launches, and tactical...
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Head of Marketing for Child Safety and Technologies
vor 4 Wochen
Bayreuth, Bayern, Deutschland CYBEX GMBH VollzeitJob DescriptionAs a key member of the CYBEX GMBH team, you will be responsible for leading the marketing efforts for our Child Safety business unit. This includes developing and executing marketing strategies to drive business growth, managing budgets, and collaborating with cross-functional teams.Key ResponsibilitiesDevelop and implement marketing...
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Bayreuth, Bayern, Deutschland CYBEX GMBH VollzeitKey Responsibilities:Develop and execute comprehensive marketing strategies for the Child Safety business unit, ensuring alignment with company goals and objectives.Lead cross-functional teams to drive campaign execution, product launches, and tactical marketing initiatives.Manage budgets and resources to optimize campaign performance and ROI.Collaborate...
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Product Management Director for Child Safety
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Product Management Director for Child Safety
vor 3 Wochen
Bayreuth, Bayern, Deutschland CYBEX GMBH VollzeitKey ResponsibilitiesDevelop and implement a comprehensive product strategy for the child safety category, aligning with company objectives and commercial goals.Lead the lifecycle and roadmap planning of the product portfolio, prioritizing initiatives to drive commercial success.Monitor market trends, consumer behavior, and competitor activities to inform...
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Product Management Director for Child Safety
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Product Manager Child Safety
vor 6 Monaten
Bayreuth, Deutschland CYBEX GMBH VollzeitYour areas of responsibilities: Focusing on our child seat product group, you will be responsible for all new international product launches and continuous product improvement from briefing to launch You will also work on cross-departmental projects and represent our customers point of view You identify market, competition and technology trends,...
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Product Management Director for Child Safety
vor 3 Wochen
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Product Management Director for Child Safety
vor 4 Wochen
Bayreuth, Bayern, Deutschland CYBEX GMBH VollzeitKey ResponsibilitiesDevelop and implement product strategies for the child safety category, aligning with company objectives and commercial goals.Lead the lifecycle and roadmap planning of the product portfolio, prioritizing initiatives for maximum impact.Monitor commercial success and implement interventions to optimize market performance.Conduct consumer...
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Bayreuth, Deutschland CYBEX VollzeitCYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents...
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