Director Product Management Wheeled Goods

vor 5 Monaten


Bayreuth, Deutschland CYBEX GMBH Vollzeit

Your areas of responsibilities:

Support in New Product-strategy and -portfolio development for product category in line with company strategic and commercial objectives Lifecycle-, roadmap-planning and prioritization of product portfolio for strollers Monitor commercial success of product portfolio in market and implement interventions Support development of consumer segmentation and identify consumer needs for the product category Monitor, analyze and evaluate market trends, consumer behavior and competitor activities  Act as stroller category owner and coordinate activities between Sales, Marketing, R&D, Quality and Operations and if required further areas of the organization Train & guide Marketing, Sales and Global Training team on the overall product category direction Present product concepts and product stories to internal and external clients Identify and recommend product directions/new opportunities and marketing strategies in order to support sales activation Steer and coordinate Marketing campaigns that are consistent, effective and appropriate for the defined consumer groups Oversee and steer all activities of the product management department and ensure they are efficiently and effectively executed

Your profile of qualification:

Successfully completed degree in industrial/product design or other relevant technical discipline Proven track record of introduction and/or further development of innovative products in the segment of technical durable goods (B2C) Substantial product management background coupled with a strong leadership and management experience Strong commercial acumen  Experience of continuous improvement of internal structures & processes Strong analytical skills Entrepreneurial personality paired with hands-on and pragmatic approach Ability to deal with ambiguity and work in a dynamic, results-oriented environment Fluent written and oral communication in German and English language

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