Steinbeis Student

Your Role

The Junior Global Campaign Specialist (Steinbeis Student) supports the implementation of the ZEISS Research and Microscopy Solutions (RMS) marketing communications strategy and marketing tactics via impactful campaigns. For their assigned segment and guided by an experienced team of Global Campaign Specialists, they partner the Sector Marketing Specialist to plan, create, and measure (primarily) digital initiatives along the complete customer journey from ad network, to website, to lead generation. They will steer external partners and internal collaborators supporting ZEISS RMS in the execution of initiatives. Education Bachelor’s degree in marketing, communication, or business studies. First experience in the areas of product marketing, branding, performance marketing, or digital marketing will be highly regarded Work Experience 0-2 years Specific Knowledge/ Skills:

As part of the Global Marketing Communications team, drive campaign conception and deployment into regions and markets

Based on the aligned strategic goals of the company and the specific segment, develop and deploy multichannel campaigns for their sector

Create Marketing materials, online and offline, e.g. in SoMe and via SEM and create conversion points, such as landing pages and lead-gen ads

Monitor and optimize campaigns and create relevant reports, deriving insights and action items for further improvements and organizational learning

Align with sectors on newsletter topics and create the relevant content

Project management of initiatives and foster successful collaboration of cross-functional teams

Collaborate across functions, mainly with country teams, sectors and other Marketing disciplines

Enable the local markets to drive efficient digital initiatives by a close collaboration and clear success measures

Build deep knowledge on success factors for campaigns and champion insight and information share across teams and markets to build capability across stakeholders

Your Profile

A structured and independent approach to work as well as a result-driven approach with a pragmatic mindset and the ability to collaborate with and manage multiple stakeholders

First experience in editorial planning, digital content creation, publishing as well as understanding of analysis and performance measurement of digital initiatives will be highly regarded

Emerging project management skills

Understanding of digital customer journeys

Confident use of standard software applications such as MS Office and MS Teams. Experience with Adobe Creative Suite, particularly Photoshop and InDesign desirable

Strong communication enabling the incumbent to interact across different levels of the hierarchy, functions and cultures

Ability to work effectively and with discipline in an international environment

Fluent English skills (both written and verbal)

Your ZEISS Recruiting Team: