Brand Relations Manager

Job-ID: 2864540Company: Kaufland e-commerce Services GmbH & Co. KGDepartment: Direct SalesCategory: Marktplatz ManagementLocation: Remote oder Köln / Darmstadt / Düsseldorf / BerlinEmployment: Festanstellung, Voll
- oder TeilzeitSeniority: BerufserfahrenExperience: 2-5 yearsPosted: 2026-10-28AnstellungsdetailsPermanent Contract, Full-or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / BerlinInfoWho we areWe are the tech powerhouse behind Kaufland’s international online marketplaces and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers and partners. #FromEuropeForEuropeThe Direct Sales Team acts on behalf of Kaufland as a seller on our online marketplaces. Our aim is to be the most attractive supplier to customers on our online marketplaces by offering a range of well-known and own brands. In Vendor Management, we take on all responsibility for our supplier relationships and continuously plan and evaluate sales and earnings. We also define the product range strategy and optimise the associated marketing.
AufgabenYour tasks – this is what awaits you in detailYou take full ownership of building and growing your portfolio of Chinese brand partners and translate this into aligned annual plansYou drive co-marketing campaigns and retail media monetization end-to-end; from briefing through execution to post-campaign analysis for your brand portfolioYou make data-driven decisions in your daily business: you track KPIs such as retail media revenue, campaign ROI and brand-driven GMV, and derive concrete actions from themYou identify new potential Chinese brands based on market data and competitive analysis, attend relevant trade fairs, and actively build your acquisition pipelineYou are the linguistic and cultural bridge between Chinese brand partners and internal teams (Product Management, Key Account Management, Marketing, Finance)
- including coordination across time zonesYou grow into a subject matter expert in a selected topic area within Brand RelationsProfilYour profile – this is what we expect from youYou have a successfully completed university degree in a business-related fieldYou have solid professional experience (approx. 2–4 years) in e-commerce or retail, ideally in sales, business development, or vendor/category management; initial experience with Chinese brand partners is a plusYou bring a sound understanding of brand partnership models, co-marketing mechanics, and retail media monetizationYou convince with proven sales and negotiation skills and feel confident engaging with brand decision-makersYou have a data-driven, structured way of working and handle large data sets in Excel with ease, Tableau skills are a plusYou take a hands-on approach to modern AI tools (such as Claude, n8n, FACE) to boost your efficiency in communication, presentations, and data analysisYou are fluent in Mandarin and have very good English skills (C1); German is a plusYou possess strong intercultural competence and are willing to travel (trade fairs, potentially China)BenefitsWhat

we offer
Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or in BerlinUrban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and moreMental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counselingVacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain periodOption for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances‘Deutschlandticket’: We subsidize your train season ticket for more mobilityEmployee Discount: You will receive a monthly coupon for Kaufland.deFree choice of hardware: Mac or Lenovo, it's up to youBoost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedbackThis is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment.
We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much moreCheck out our Principles & our blog for even more insights into our company cultureBewerbenDiversity at Kaufland e-commerceWe welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signator