Go To Market Manager Harvesting

Ref. 125123 – Go To Market Manager Harvesting – Germany (m/f/d)

NOTHING RUNS LIKE A DEERE

At our Walldorf site, we drive our international sales efforts and market our smart products with a strong strategic focus. Around 400 employees rise to these challenges both on site and in the field. #wearewalldorf

Our department Go To Market R2 is looking for a

Go To Market Manager Harvesting - Germany (m/f/d)

This new and exciting addition to the Agriculture Division is a key component of the new Grow Together strategy. The Go To Market Manager– Harvesting is responsible for developing and executing market tactics that maximise sales performance, customer adoption, and dealer engagement across the John Deere harvesting (Combine, SPFH & Round Baler) portfolio. Working closely with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems. The role ensures successful product launches, dealer readiness, and effective communication of product value propositions to customers and key stakeholders. The successful candidate will act as the local market expert for the harvesting portfolio, providing insights on customer needs, market trends, and competitive activities, while supporting the growth of the John Deere business through marketing initiatives, dealer engagement, and training development and delivery.

What You´ll Get:

• modern and flexible working, hybrid and mobile working, part-time options, shared-leadership and much more. 
• excellent benefits, such as employer-funded occupational pension / life cover / income protection benefits.
• further benefits such as subsidized Company Bike, FamPlus and much more
• an attractive compensation package including variable pay program

In addition to the gross monthly salary, the salary for this position (full-time) consists of various special payments. Depending on your experience, you can expect an annual starting salary of between 99258 ​​and ​​124062 EUR in this position.

Your Responsibilities:

• Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
• Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
• Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
• Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
• Act as the product lead for reference farms and customer showcase activities.
• Serve as the primary point of contact for press enquiries and social media activities related to the harvesting portfolio.
• Support Key Account Management activities through product expertise and market insights.

What Skills You Need:

• Experience in marketing, sales, product support, product management, or a related commercial role.
• Strong project management, organisational, and stakeholder management skills.
• Excellent communication, presentation, and training delivery skills.
• Knowledge of agricultural equipment, harvesting applications, and customer needs.
• Ability to analyse market, customer, and sales data to support decision-making.
• Experience working with dealers and customers in a field-based environment.
• Proficiency in Microsoft Office applications.

What Makes You Stand Out:

• Strong understanding of the agricultural industry, harvesting applications, and customer requirements.
• Experience working with dealer networks and go-to-market activities.
• Commercial