Senior Technical Sales Manager

About Better Devices Better Devices is an electronics and embedded systems consultancy providing development, validation, and testing services to industrial and technology-focused clients. Our work includes proprietary system reverse engineering, control strategy development, solution space exploration research, device test automation, field engineering, and other complex electronics engineering projects. We are expanding our commercial capabilities and are seeking an experienced Technical Sales & Business Development Manager to build and manage a structured, predictable sales pipeline for engineering services.

About the Role
You will be responsible for acquiring and closing new business for our engineering services. The role requires prior experience selling technical or engineering consultancy services to enterprise or industrial clients. This position involves full ownership of the sales lifecycle, including opportunity identification, technical discovery, proposal development, negotiation, and contract closure. You will work closely with engineering leadership to scope and structure commercially viable projects. This is a hands-on role requiring autonomy, structured pipeline management, and strong technical fluency.

Key Responsibilities
Revenue Generation
• Develop and manage a qualified B2B pipeline for engineering and embedded systems services
• Lead technical discovery discussions with engineering leaders, and procurement stakeholders
• Translate technical requirements into structured commercial proposals in collaboration with internal engineering teams
• Own RFP and tender submissions
• Lead contract negotiations and close new business Sales Process Development
• Design and implement structured sales processes and stage definitions
• Establish CRM standards, reporting, and forecasting methodology
• Define qualification criteria and pipeline hygiene standards
• Introduce performance tracking metrics and KPIs
• Contribute to target market definition and account prioritisation strategy Must-Haves
• Candidates must have direct experience selling engineering or technical services. Product-only or pure SaaS sales backgrounds are not sufficient.
• Minimum 6 years of experience in B2B technical sales
• Proven track record selling engineering services, embedded systems consulting, electronics development services, or comparable complex technical offerings
• Demonstrated experience closing high-value projects
• Experience interacting with enterprise procurement processes and structured tenders
• Experience establishing or formalising sales processes in a growing organisation
• Strong technical fluency enabling credible discussions with engineering stakeholders
• Experience operating in US or European enterprise markets
• Excellent written and verbal communication skills in English Preferred Qualifications
• Background in embedded systems, electronics, automotive, industrial automation, or energy sectors
• Experience working in founder-led or early-stage environments
• Familiarity with CRM implementation and sales process documentation Why Join Us Impact Build and formalise the commercial foundation of a growing engineering consultancy. Challenge Align complex technical capabilities with enterprise client needs in close collaboration with engineering and executive leadership. Growth Opportunity to evolve into a broader commercial leadership role as the company scales. Benefits Competitive compensation, performance-based commission, and access to fitness facilities via Urban Sports Club. Our Values Customer Obsession
• First Principles Thinking
• Be Brave, Invent Your Way
• Bias for Action
• Stronger Together
• Iterate Fast
• Leverage Technology
• Commit & Deliver
• Extreme Ownership
• Relentless Focus
• Intentional Quality
• Simplify
• Foresight
• Build Trust & Empower
• Enjoy the Ride