Graduate Campaign Manager

Responsibilities
This role is part of our Early Career Batch Day. If you're graduating between 2024 and 2025, have less than 3 years of full-time work experience (excluding internships), and are passionate about digital content and creators, we want to meet you.

We're looking for a LIVE Campaigns & Content Manager to join our TikTok LIVE team in Munich. You'll play a critical role in designing, preparing & executing platform campaigns and content initiatives for the DACH region, and contribute to both strategy and execution. You will work with a wide array of internal stakeholders as well as external partners and of course our creators, to bring exciting campaigns and diverse content to our platform.

Eligibility:

• Graduating between 2024 and 2025

• Under 3 years of full-time work experience (internships excluded)

• Passionate about digital content, live stream, creators, and community-driven platforms

Join us for a full-day virtual selection event filled with interviews, networking, and insight into TikTok's LIVE team.

Responsibilities:

• Develop and execute strategic in-app campaigns and content initiatives for TikTok LIVE in the DACH market.

• Design, prepare, and execute revenue-focused campaigns tailored to the DACH market.

• Develop and maintain an overview of the evolving content landscape on TikTok LIVE in DACH.

• Bring new quality and diverse content to LIVE on a continuous basis.

• Source outbounds/manage inbounds of relevant creators/partners, e.g. artists, institutions, events, programmed content, etc.

• Support initial LIVE setup and educate creators/partners on LIVE best practices.

• Manage relationships with creators/partners.

• Amplify reach of content.

• Provide creative input and executional support for campaign and content initiatives.

• Analyze performance metrics to identify trends, optimize campaigns, and generate actionable insights.

Qualifications
Minimum Qualifications:

• Bachelor's degree or Masters Degree in a STEM subject graduating between 2024 and 2025,

• Strong interest in LIVE streaming, the creator economy, and/or community-led platforms

• Demonstrated experience or passion as a content creator, streamer, or community builder

• Analytical mindset with the ability to work with data and derive insights

• Proactive, hands-on, and thrives in a fast-paced, evolving environment

• Excellent communication and project coordination skills

• Fluent in German and English

Preferred Qualifications:

• Internship experience in big tech, media, digital entertainment, or startups

• Prior exposure to creator management, content platforms, or agency ecosystems

• Existing network or familiarity with local creators and agencies is a plus

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​