Marketing Data Analyst

Vor 5 Tagen

Berlin Freiburg, Deutschland rapidmail Vollzeit 50.000 € - 80.000 € pro Jahr


This is your job:

As part of structuring and scaling our marketing organization at group level, we are looking for a Marketing Data Analyst. You will report directly to Marius, our Head of Marketing Acquisition & Growth, and serve as the operational backbone of the marketing team. Your mission: leverage data, tools, and processes to make our marketing more efficient, data-driven, and scalable.

Analysis & Measurement
  • Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
  • Track funnel performance end-to-end and provide actionable recommendations.
  • Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
  • Ensure a robust attribution model (first-touch, last-touch, multi-touch).
  • Support conversion optimization, tracking, and personalized front-end logic.
Data Strategy & Segmentation
  • Consolidate relevant data from different systems and entities within the Group.
  • Develop segmentation models (ICP, firmographic, behavioral, etc.).
  • Collaborate with Product and Data teams to ensure data quality, consistency, and transparency.
Reporting
  • Prepare regular reports for executive management and the board.
  • Deliver actionable insights for budgeting, planning, and decision-making.
  • Monitor key KPIs such as MQLs, CAC, pipeline, retention, ROI.
MarTech-Stack
  • Manage and continuously improve our tool stack (HubSpot, Clearbit, Matomo, GA4, Webflow, SEO Surfer, etc.).
  • Support CRM workflows and automation in close collaboration with Sales.
  • Drive projects for tool integration and process automation.
  • Take ownership of marketing tracking (Google Tag Manager, consent tools such as Axeptio).
AI & Innovation
  • Experiment with AI and no-code tools to increase efficiency and optimize processes.
  • Explore how AI can be applied for reporting, automation, and campaign optimization.
  • Act as a thought partner in introducing AI-driven approaches within Marketing Operations.


Your profile:
  • Degree in computer science, Business Informatics, Data Science or a comparable qualification – alternatively, relevant professional experience in a data engineering role applied to marketing.
  • 3-5 years of experience in data engineering, Marketing Operations, Data Analytics.
  • Knowledge of MarTech tools (HubSpot, Salesforce, GA4, Matomo, Tag Manager, consent tools).
  • Experience in building dashboards & reports (Power BI, Looker, Tableau) and in funnel analysis, attribution & lead scoring.
  • Solid skills in SQL, databases, and ETL processes.
  • Ability to optimize processes & workflows and align them with marketing objectives.
  • Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
  • Analytical and strategic mindset combined with a hands-on approach.
  • Excellent English, German at B2 level.


Why you will feel comfortable with us:
  • Vacation: 30 days of annual leave – 32 for single parents. Holiday bonus: half a day off on Dec 24 and Dec 31.
  • €100 monthly benefits budget: usable for public transport, meals, childcare, health courses, and other vouchers.
  • Learning budget: we invest €1,000 per year in your personal and professional development.
  • Workation: work remotely for up to 30 days/year within and outside the EU.
  • Work where you want: up to 3 days/week remote – from home, the garden, or anywhere with solid Wi-Fi.
  • Future-ready: 20% employer contribution to company pension scheme.
  • Be Social: one extra day off per year for your social engagement.
  • Children's sick days: 5 paid days for all parents.
  • Great offices: ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
  • Snacks & drinks: always stocked.


Are you ready for Positive?

Kick off your recruiting journey with us
  • Send us your application.
  • First conversation with our HR Manager: meet Sina, learn more about the Positive Group and the role, and get your questions answered.
  • Second conversation with your future Team Lead: meet Marius in a video call to discuss your background and daily tasks.
  • Show us your skills: you'll receive a take-home task to work on and present; you'll also meet future teammates.
  • On-site meeting in Berlin or Freiburg: If the first talks convinced us, we look forward to meeting you in person.
  • Receive our offer.
If you have any questions about the position or the Positive Group, feel free to reach out at

About us

With more than 200,000 happy customers, rapidmail is one of the leading German online software providers for e-mail marketing. Responsible for this success is a wonderful team, which is committed to our customers and solutions with a lot of passion and fun. rapidmail has modern offices in Freiburg and Berlin.

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