Channel Innovation Lead, Lifecycle Marketing

Change the way the world travels

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok.

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.

Team mission

As the Channel Innovation Lead, you'll shape the future of how we communicate with millions of travelers worldwide. You will own the innovation agenda across our CRM channels (Email, Push, In-app, SMS, Inbox) and lead the adoption of new platforms like WhatsApp and Direct Mail.

Your mission is to ensure our CRM channels stay ahead of the curve - resilient against risks like deliverability or AI disruption, and constantly evolving with new capabilities that drive innovation from templates to enhancements that maximize results.

Your mission

• Define and drive the channel innovation strategy, ensuring scalability, consistency, and future-proofing across all CRM touchpoints.
• Act as the internal thought leader on emerging CRM technologies, trends, and best practices (AI personalization, deliverability, template optimization, bundling, new inbox formats).
• Establish a governance framework to safeguard stability, compliance, and performance across global markets.
• Partner with Product, Brand, Tech, and Analytics to align channel roadmaps with company-wide objectives and customer experience goals.
• Lead the testing and experimentation roadmap to uncover insights, validate new features, and drive measurable uplifts in retention and engagement.
• Translate customer data and behavioral insights into actionable strategies for channel adoption and optimization.
• Build knowledge systems and playbooks that codify innovation and scale best practices across the organization.
• Proactively detect and mitigate risks (e.g., deliverability breakdowns, underutilized tech) before they impact business performance.

Your profile

• 5+ years of experience in CRM / Lifecycle Marketing, with proven expertise in channel management and innovation.
• Strong understanding of the MarTech ecosystem, CRM platforms, and AI-driven engagement capabilities.
• Demonstrated ability to influence senior stakeholders and lead cross-functional initiatives in a complex organization.
• Analytical and curious, with a track record of experimenting and scaling new ideas.
• Strong project management skills; detail-oriented yet fast-moving.
• Clear communicator with excellent written and spoken English.
• A proactive, future-oriented mindset — motivated by building systems that last.

How we'll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Virtual stock options make you an integral part of the company's success
• Company Pension Scheme, GYG is matching with 50% (max. 100€/month)
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits
• Support your loved ones with generous maternity and paternity leave policies.

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out 'how we hire' and 'life at GetYourGuide'. If you have any further questions, please don't hesitate to get in touch at

We're an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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