Growth & Demand Generation Manager (m/w/d)

We are hiring
We are
Europe's #1 in remote tank monitoring
– the digital remote monitoring of tanks. Using IoT sensors, we record fill levels in real time, transform the data into concrete recommendations for action using AI, and automate orders and route planning. Over 200,000 connected assets in more than 15 countries on 2 continents, more than 260 business partners. But that's just the beginning.

Now comes the
next level
: internationalization (North America, Australia, other EU markets), new use cases, new AI-supported products.
You've come at just the right time.
We are looking for someone who can transform our
strong brand into a measurable pipeline
—while building the demand engine for our global growth.

Your Mission.
This is a 0→1 buil
d.
You will build the
lead machine
that supplies our international sales team with qualified opportunities. From the first touchpoint to the sales qualified lead (SQL), you will design the entire demand funnel and turn our brand awareness into real revenue growth.

You will develop
multi-market GTM playbooks
for different regions (UK, Spain, USA) and build the nurturing engine that systematically qualifies leads.

Reporting directly to the founders
– you are close to strategic decisions and see the direct impact of your work.

Als Teil unseres Teams wirst du
Build and scale demand generation

• Paid channels (LinkedIn Ads, Google Ads), SEO/SEA, content-to-demand, AI-supported outbound
• Optimize landing pages, run conversion tests, set up retargeting campaigns
• Develop nurturing engines and lead magnets that systematically qualify leads
• Deliver measurable pipeline contributions (MQL → SQL → Opportunities)

Drive experiments & learn

• Hypothesis-driven testing: new channels, messaging, audiences
• Document A/B tests and share learnings with the team
• Identify and automate growth loops

Advancing tooling and automation

• Further develop CRM stack and build automations
• Integrate AI tools for lead generation and outreach (Lemlist, Apollo, Clay & Co.)
• Lead-Scoring-Modelle entwickeln

Ensure sales alignment

• Work closely with SDRs and AEs: Define target accounts, build sequences
• Establish feedback loops between marketing, growth, and sales
• Align KPIs – pipeline instead of just leads

Your Background.

• 2–4 years of experience in growth, demand generation, or performance marketing (ideally B2B SaaS or tech)
• Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, SEO/SEA
• Ideally, initial experience with AI-supported tools (Lemlist, Apollo, Clay, etc.)
• Analytical thinking and KPI focus (MQL, SQL, CAC, pipeline coverage)
• Very good German and English skills (we work internationally)
• No "we've always done it this way" – instead, "let's test it out."

You are our perfect match if....
Ownership mentality:
You want responsibility, not just tasks. You think entrepreneurially.

Hands-on & pragmatic
:
You get stuck in, test quickly, and iterate. Perfection is the enemy of "shipped."

Data-driven & keen to experiment:
You love numbers, A/B testing, and measurable impact.

Multi-market mindset:
You understand that go-to-market strategies work differently in the UK, US, and Spain—and you find it exciting to develop separate playbooks for each region.

Desire to create:
You don't want to work within existing structures; you want to write the playbooks yourself.

Your Benefits.

• Impact & visibility: Working directly with the founders, your work drives the company forward
• International expansion: You are building the engine for the US, Australia, and new EU markets.
• 0→1 Build with real creative freedom: No rigid processes—you write the playbooks for our next phase of growth.
• Mega-brand as a foundation: You're not starting from scratch—you're starting with Europe's strongest brand in the RTM sector.
• Dynamic team: Flat hierarchies, short decision-making processes, high level of personal responsibility
• Munich (hybrid possible) + attractive salary with performance-related component