Senior Global Social Media Manager

We want to be the most culturally fluent brand on social media in Europe; and to do that, we need you. You'll help make Zalando a dynamic voice in culture — always relevant, expressive, and responsive to the world around us. 

As a Senior Social Media Manager within the Newsroom team, you'll play a leading role in identifying, shaping, and reacting to the cultural moments that matter to our audience. You're someone who lives and breathes culture and social media, with the experience and judgement to shape how Zalando shows up — not just contribute to it.

In this senior role, you will also serve as Instagram Channel Manager: the curator, guardian, and strategic owner of one of Zalando's most important brand channels. You'll define its editorial direction, safeguard quality, steer creative decisions, and ensure every post ladders up to our brand ambition – both topically and visually. 

You'll collaborate closely with creators, agencies, and internal teams to bring ideas to life at speed. Your remit spans real-time reactivity, forward-planned storytelling, and channel excellence — requiring an expert understanding of platforms, audiences, and culture. This is a hands-on, fast-paced, and deeply creative role for someone excited by Internet culture, brand storytelling, and social craft. 

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace:

• Be plugged into culture, monitoring emerging trends, internet conversations and platform shifts — becoming the team's go-to expert for what's happening right now.

• Lead real-time content ideation and execution, pitching reactive ideas and collaborating with creators, copywriters and designers to bring them to life quickly and creatively.

• Own Instagram as Channel Manager, curating the feed, stories and Reels; defining the editorial direction and visual aesthetic; and ensuring everything published is platform-native, intentional and aligned with Zalando's brand and creative standards.

• Bring creativity and originality every day, crafting platform-native social formats across TikTok, Instagram and YouTube, with a sharp instinct for visual storytelling.

• Create clear briefs, social copy and lo-fi mockups to articulate ideas effectively and guide agencies, partners and internal teams through execution.

• Stay organised across multiple fast-moving projects, keeping timelines tight, deliverables on track and workflows moving at Newsroom speed.

• Manage cross-functional stakeholders, ensuring clarity, alignment and smooth collaboration across teams while upholding the integrity and focus of the channel.

• Use social listening and performance insights to evaluate cultural relevance, refine ideas and inform future content across the Newsroom and Instagram strategy.

• You have 5+ years of experience managing social channels and creating content across key platforms — ideally in fashion, lifestyle, culture, or entertainment. 

• You have a sixth sense for culture and understand how to turn signals into meaningful social-first storytelling.

• You've managed or led Instagram channels before and have a strong POV on how to build and protect a brand's presence.

• You are both creative and strategic, able to explain the "why" behind your ideas to senior stakeholders.

• You have experience collaborating with creators, agencies, and cross-functional teams — and know how to keep timelines tight and outputs strong.

• You thrive in a fast-paced, real-time environment, and enjoy being decisive and proactive.

• You're organised, self-motivated, and solution-oriented, with excellent taste and attention to detail. 

• Bonus: You're also a maker (comfortable with CapCut, Canva, or lo-fi content creation)

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review