Senior Paid Social Marketing Manager

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.

To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

As a Senior Paid Social Marketing Manager (m/w/d) at FORMEL SKIN, you will play a key role in transforming performance marketing into a growth powerhouse. Your main focus will be on developing and executing data-driven, impactful strategies across multiple paid channels.

What you'll be doing

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse.
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking.
• Lead campaign planning, execution, and optimization across multiple markets with relentless focus on impact.
• Drive creative strategy: brief, test, and iterate with partners to find breakthrough concepts that scale.
• Transform data into actionable insights, spotting opportunities and making fast, informed decisions.
• Partner across teams (brand, product, analytics, media) to keep performance marketing at the core of company growth.

What you need to shine

• 5+ years of hands-on performance marketing experience with deep expertise in paid social.
• A proven record of scaling campaigns and managing significant budgets in a high-growth environment.
• A data-first mindset, with the ability to interpret complex performance metrics and act decisively.
• Strong creative instincts and the drive to test, break patterns, and discover what truly works.
• Confidence to lead while remaining deeply operational and execution-oriented.
• Curiosity, speed, and resilience — thriving in an environment where priorities shift and growth never slows.
• Strong English communication skills required; German is a big plus.

Why work with us?

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you'll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it's your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.