Paid Media Coverage
Vor 6 Tagen
US Client | US Business Hours (9 AM – 6 PM CST)
We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads.
This is an operations + analytics role. You will work directly with a US-based client and align with their existing paid media and analysis teams.
What This Role Is
- Paid media operations & execution
- Product feed and SKU-level coverage
- Performance monitoring using predefined targets
- Cross-team coordination
Core Responsibilities
Product Ad Coverage
- Ensure all new products and categories are:
- Properly mapped
- Approved
- Live in Google & Meta ad accounts
- Maintain a master product-to-ad coverage tracker
New Product Launch Operations
- Create and enforce a launch checklist:
- Product added → feed updated → campaign/ad group created → QA → live
- Coordinate with analysts and ads teams to avoid launch delays
Performance Guardrails
- Monitor predefined ROAS / CPA / MER targets
- Identify underperforming products and:
- Pause
- Optimize
- Escalate to the ads team
Coordination (Not Strategy)
- Work alongside the existing ads team to:
- Follow established campaign structures
- Respect budgets and bidding strategies
- Align with business goals
Reporting
- Weekly reports:
- New products added
- % live in ads
- Time-to-launch
- Monthly summaries:
- Products meeting vs missing return targets
Working Details
- Client location: United States
- Working hours: 9 AM – 6 PM CST, Mon–Fri
- Engagement: Candidate works directly with the client
- Location: Remote (Work from anywhere)
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