Analyst (m/f/x) – Marketplace Insights

Intro

As an Analyst (m/f/x) in the Marketplace Insights team, you will conduct in-depth analyses of our B2B marketplaces, focusing on market dynamics, demand distribution, vertical category performance, customer retention, and their impact on overall marketplace outcomes. Your work enables data-driven decision- making across the organization by uncovering meaningful patterns in purchasing and search behavior and translating them into actionable strategic recommendations.

Tasks

Demand Distribution & Category-Level Analysis

Analyze and model demand distribution across product categories and market segmentsIdentify category-level patterns, bottlenecks, and growth opportunitiesSet up of quarterly category deep-dive report and category demand dashboards (volume, growth rates, seasonality, conversion proxies)Supplier segmentation model + refresh cadence based on activity, demand, and buyer behaviorCustomer Retention & Performance Analytics

Examine the key drivers of customer loyalty and repeat purchasing within the B2B environmentConnect retention metrics with performance KPIs to highlight optimization potential based on Retention analysis model (cohorts, time-to-repeat, churn drivers)Develop data- supported hypotheses and recommendations to strengthen customer retention and improving customer lifecycleImpact Assessment in the Marketplace Context

Continuously monitor strategic initiatives and evaluate their measurable effects on marketplace development by performance dashboards including before/after comparisons and A/B analysis reportsIdentify new supplier opportunities and qualified leads by interpreting platform trends and behavioral interactions between buyers and suppliersEstablish and operationalize target-group-specific KPIs, ensuring ongoing tracking and performance improvement across the marketplaceBuyer Insights & B2B Behavior Analysis

Analyze search behavior and product category interactions, integrating trend observations with broader market developments. (e.g. Zero-result queries, demand vs. supply mismatch)Buyer decision journey mapping based on data (which interactions correlate with conversion or retention)Generate strategic insights for product, lead management, and customer experience teams to guide decision-making and prioritization

Country

Germany

Recruiter

Zimmermann

Benefits

The opportunity to actively shape the future of the online B2B business and build an European champion  You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit  An agile and supportive environment where success is always a team effort  Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across GermanyOptimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hoursWe believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures  Take advantage of our "Workation" offer and work where others spend their holiday

Profile

Must-haves

Experience or strong understanding of B2B purchasing behavior and procurement processes

Strong analytical skills and experience working with large datasets

Excellent knowledge of SQL or comparable query languages for independent data extraction and analysis

Ability to translate complex datasets into clear, actionable insights

Structured, independent working style with strong attention to detail

Knowledge of business development or relevant experience in a manufacturing company

Nice-to-have

Experience in a B2B SaaS or marketplace environment

Familiarity with BI tools (e.g., Tableau, Power BI, Looker) and statistical analysis methods

Understanding of pricing, assortment, or demand optimization models

We live and love diversity That's why we signed the "Diversity Charter" to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable's workforce, we can already be proud of being a culturally varied and truly international company.

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