eCom Data Analytics

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Data Strategy & Performance Analytics

• Build and maintain a unified regional eCommerce KPI framework covering sales, traffic, conversion, share of search, profitability, CLTV, ROAS & ROC
• Integrate data from multiple sources (marketplaces e.g. AMC, retailer dashboards, analytics platforms, media reporting, and internal sell out data) into actionable insights
• Own and support dashboarding and visualization standards together with global team (e.g. Power BI), ensuring consistency and accessibility across countries
• Collaborate with markets and global for launch and adoption of projects, example 
  Everest data platform project
• Work with key markets, increase the impact of onsite eRetailers investment through 
  continuous improvement by measuring, analyzing and interpreting campaign results 
  and using it to improve ROI
• Provide training and education in data understanding, eCom dashboards and drive a 
  data driven mindset in the countries; upskill team to use the data to generate insights and recommendations to improve our eCommerce business

Shopper & Category Insights

• Lead development of eRetailer / marketplace shopper insights, understand shopper missions, path to purchase, and category drivers in digital environments; leverage online analytics and conversion data for eRetailers
• Translate insights into recommendations for assortment, content, pricing, and promotional strategy
• Partner with regional marketing and category teams to infuse eCommerce shopper learnings into brand strategy, innovation pipeline, and eCom exclusive product offer
• Support customer joint business planning (JBP) with data-driven insights and category argumentation

eRGM (Revenue Growth Management) Analytics 

• Work with the global and regional RGM functions to adapt RGM levers (price, promo, pack mix) to the eCom context
• Build price and promo diagnostics for key retailers and marketplaces, identifying elasticity and ROI opportunities
• Support annual planning with fact-based RGM guardrails and promo effectiveness
• Define target assortments for always on and tentpole moments balancing short term revenue, profitability and CLTV
• Monitor and analyze market trends to identify growth opportunities

Capability Building & Data Governance

• Define and roll out best practices in eCommerce data collection, visualization, and storytelling across markets
• Ensure data quality, standard definitions, and alignment with global digital measurement frameworks
• Contribute to tool evaluation and vendor management (analytics, digital shelf, shopper insight platforms

• Experience in eCommerce, data analytics, revenue growth management or a related field
• Strong commercial and analytical skills and strategic mindset with the ability to turn complex data into meaningful and actionable insight and recommendations
• Excellent collaboration and communication skills
• Confident stakeholder management and aptitude to establish strong working relationships is key
• Advanced analytical and visualization skills (PowerBI, excel, data modeling)
• Experience with RGM analytics or Promo ROI modelling
• Performance, data driven and pro-active
• Curiosity, a willingness to bring new ideas
• Excellent prioritization skills
• Fluent in English, oral and written

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.