Head of Sales

About lemon.markets

We enable anyone to be an investor. Our mission is to grow investing opportunities for all European customers and businesses, providing seamless access to capital markets. By empowering FinTechs, Banks and Wealth Managers to offer investment products, we help create financial well-being for their customers.

lemon.markets provides a Brokerage-as-a-Service platform for simple digital access to capital markets through a single API. Our API-first infrastructure makes launching an investment product customer-centric and compliant. We abstract all complexity for our partners through a well documented API, a self-service customer operations portal and operating in a clear regulatory framework. Enabling partners to launch in weeks, not months.

We have experienced first hand that brokerage infrastructure is broken. Building an investment product used to be highly expensive, challenging and cumbersome. We ease this pain by shielding our partners & their customers from the underlying complexity - and with that, we make investing seamlessly accessible to everyone. Because that's exactly what we enjoy, going to places nobody else dares and solving hard problems. This not only creates tons of value when done right, but attracts the smartest minds - because outlier companies are built by exceptional people like you.

Your Mission

Join lemon.markets at a pivotal growth moment. Your mission is to own our sales engine and turn lemon.markets into the default infrastructure for launching investment products in Europe.

As we currently run two GTM motions, your focus lies on our direct lemon.markets sales motion, owning strategy and execution end-to-end: scale what works, build a targeted outbound engine, and close strategic partnerships/customers across FinTechs, Banks, and Wealth Managers. In parallel, we operate a joint GTM with dwpbank following our recent acquisition, led by our Head of Commercial.

This is a highly hands-on role. You will lead and coach our GTM Associate while also being out in the field, creating and progressing pipeline. You will work closely with Product, Partnerships, Operations, and the broader commercial team to make a complex product tangible and straightforward throughout the sales process. Winning prospects is a team sport at lemon.markets, and you will orchestrate the right stakeholders at the right moments to deliver clarity, confidence, and momentum in every deal.

The foundation is built - now it's time to scale.

• Product-led edge: API-first infrastructure with proven implementations and fast time-to-market

• Clear demand: Strong pipeline across Banks, Wealth Managers, and Fintechs; repeatable buyer pain and ROI

• Upside: High potential brokerage market in Europe with room to build a category-leading sales org

• Fixing what's broken: It's not just FinTechs scaling their brokerage infrastructure - incumbents are making the switch too - and demand is growing.
  

Let's be direct: they say you can't get a great sales person who is highly ambitious for success, strategic, but also humble and a clever team-player at the same time. Challenge accepted?

You will:

• Own the end-to-end sales process, including prospecting and working out the commercial proposal. Proactively, driving all sales activities across the entire funnel and being ready to go the extra mile.

• Build strong relationships with our key champions and ecosystem players, while involving experts from our team proactively to facilitate an effective solution engineering.

• Lead our GTM team, allowing them to grow their knowledge across a variety of use cases and allocate their resources efficiently.

• Develop the existing sales processes further to ensure an efficient and best-in-class sales and relationship management approach.

• Classify, group and prioritise companies according to the respective use cases and guide the GTM team towards the best suited opportunities.

• Qualify, calculate and evaluate business cases to help partners find the right monetization strategy with their investment offering.

• Collaborate closely with Product, Partnerships and Operations to further improve our product and services to find even stronger product market fit.
  

You will be successful in this role if:

• Growing investing opportunities excites you. Our mission resonates with you as a lifetime opportunity to build on your great track record selling infrastructure, solutions and/or products in the financial sector and/or the technology sector.

• You bring extensive B2B sales experience within the German and broader European market and have led full-cycle enterprise sales motions from prospecting, over commercial negotiations, to closing across segments such as Financial Service providers, Brokers and FinTechs.

• You have leadership experience. Either managing a team or mentoring and coaching a team member to higher performance.

• You are a proactive hunter. You source and develop opportunities, navigate industry conferences, leverage and expand your network, conduct sharp market and company research, and build a healthy pipeline.

• You don't stick to one playbook. If your approach doesn't resonate, you are not too proud to readjust and improve. Instead, you get creative and explore new strategies to reach your targets.

• You communicate confidently with diverse stakeholders up to C-level, in both German and English (C1+).

• You operate with ownership and a bias for action. You seek feedback, iterate, run proofs of concept when useful, and build lasting partnerships that align with our partners' ambitions.
  

How we take care of you:

• Compensation package: We offer you a competitive salary and benefits package, based on your experience and the value-add you bring to lemon.markets.

• Make a real impact: You will have a lot of autonomy in shaping your area. This is your opportunity to develop & execute a GTM strategy that resonates with our partners, making launching an investment product a customer-centric and straight forward experience for them.

• Flexible working hours: We value focus time. Encouraging everyone to minimise fixed meetings and leverage asynchronous communication and time spent with customers.

• Hybrid work setup: You can work from anywhere in Germany within a hybrid model. At the same time, in-person collaboration is a key part of our culture, so we hold regular onsite meetings in Berlin. You should also be open to travel when needed to secure important partnerships.

• Grow with us: We take your personal development seriously, meaning that we make sure to constantly mentor and challenge you so that you can reach your next level and beyond.

• Perks & benefits: We sponsor a Deutschlandticket for employees on unlimited contracts, plus 50% off on Beatvest - our partner for financial education and investing.

• Workation: Work from anywhere in the EU for up to 60 days per year.

About the process

Hiring can be an exhausting process, especially when you're the one trying to get hired. Therefore, we aim to make this a fast and transparent process. Additionally, you will always have one contact person guiding you through the process and helping you to schedule meetings, and setting you up on a path of success. Your process will look like this:

1. Get to Know - Teresa - VP Growth | 40 minutes

2. GTM Deep Dive - Teresa - VP Growth, Philipp - Head of Commercial | 60 minutes

3. Meet the Leadership - Markus - MD Front Office I 40 minutes

4. Meet the CEO - Max | 40 minutes

5. Meet us at our lemon.markets HQ in Berlin

   1. Case study - Markus, Teresa, Philipp | 60 minutes

   2. Meet the team/Principles Session - A selection of lemoneers | 45 minutes

As an equal opportunity employer, lemon.markets is committed to building an inclusive workplace. The company welcomes people from all different backgrounds, including age, citizenship, ethnic and racial origins, gender identities, individuals with disabilities, marital status, religions and ideologies, and sexual orientations to apply.