Retail Brand Marketing Specialist – EMEA
vor 1 Woche
Your Opportunity at ARC'TERYX:
As the Retail Brand Marketing Specialist– EMEA, you are responsible for the implementation of the Retail Brand Marketing (RBM) strategy for the Brand's Retail spaces (Brand Stores and Factory Outlets) and for the Branded Spaces of Wholesales partners (Shop-In-Shops) all along the in-store consumer journey (attract, engagement, conversion levels). You project-manage the Shop-in-Shops implementation in the region, in alignment with the EMEA business goals. Your understanding of the Retail and Wholesale landscapes enables you to excite the consumer and connect them to our Brand and product through premium retail experiences.
This position is a fixed-term contract for 6 months. Starting date : as soon as possible. The role is based out of our Garching office, near Munich and is open to hybrid remote work (2 days at the office – 2 days at home - 1 day home/office). Candidates must be eligible to work in Germany.
Meet Your Future Team:
The EMEA Marketing team is composed of a passionate group of professionals, all with an international background. The main objective of the department is to develop and execute consumer-facing regional and global strategies for the European markets.
In addition to reporting to the Senior Manager, Retail & Trade Marketing – EMEA and working closely with the Retail & Trade Marketing team, you will be collaborating cross-functionally with team members from the Community, Experiences, Sports Marketing and Brand Comms teams in EMEA and the Retail Brand Marketing teams at HQ.
If you were the Retail Brand Marketing Specialist – EMEA now, here are some of the core activities you would be doing:- Implementing and localizing brand and seasonal campaigns including windows, in-store elements, graphics, and product communication for new and existing Stores within the EMEA Retail fleet (Brand Stores and Factory Outlets), and for Wholesales Shop-in-Shops and key partners' Branded Spaces
- Project-managing, developing, and executing new Shop-in-Shops at key wholesale partners, including planning, designing, budgeting, furniture sourcing, vendor management, installation
- Supporting the commercial teams to determine new Shop-in-shop and Branded Spaces locations in alignment with EMEA epicenter strategy and regional business goals, by providing assets and tools to ease decision making
- Maintaining the EMEA Shop-In-Shop fleet at a high level of alignment with RBM standards, including refit, redesign, and instore consumer journey optimization
- Coordinating relationship with key external agencies, print vendors and installers, sourcing appropriate suppliers, negotiating prices and sales terms
- Advocating to the global brand teams about specific regional assets needs
- Supporting the EMEA Trade Marketing team with RBM input for seasonal marketing plans of key wholesale partners
- Supporting in the maintenance of showroom guidelines for product presentation and brand experience
- Ensuring premium and consistent brand storytelling in physical brand expressions aligning with current brand standards and brand focus
- Managing all in store POP, stores supplies productions and inventory for Retail Stores, key wholesale partners, coordinating suppliers, budgets and parent orders
- Supporting consumer events Brand Experience activations and installations
- Owning and managing assigned budget
- Ensuring RBM roll-out plans align with EMEA integrated marketing plans, at EMEA Retail stores and Wholesale Branded Spaces
- Delivering RBM executions at Brand Retail Stores with a specific attention to localisation and stores' environment
- You have a Bachelor's Degree in Business, Marketing, Retail Design, or related field
- You have 3+ years experience in Retail Marketing
- You have proven success in a fast-paced, cross-functional integrated marketing environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
- You are a performance focused individual with experience working from concept to completion, dealing with ambiguity and working toward clarity, while maintaining high quality in outcomes and a strong sense of accountability
- You have Project Management expertise (ex: driving timelines and managing budget), strong organizational skills, attention to detail, and ability to plan and prioritize
- You have the ability to establish relationships, collaborate and influence across all levels, functions, geographies - internal and external
- You have a strong understanding of a multi-brand, cross-functional, vertically integrated organization and of the EMEA market
- You have knowledge of the sports apparel industry, ideally also of Arc'teryx
- Speaking German or French is an asset
- Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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