Growth & Activation Marketing Manager (f/m/d)

Vor 6 Tagen

Hamburg, Hamburg, Deutschland ZEAL Network SE Vollzeit 60.000 € - 100.000 € pro Jahr
ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany's largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain's ONCE, the second-largest national lottery, we're shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 300+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

The role:

This role is dedicated to TeamPlayer, a new product by LOTTO24. TeamPlayer reinvents lottery syndicates by bringing the classic group play experience into the digital age - easier, more accessible, and legally secure. Players can join private groups with friends or take part in open communities, making the shared experience of playing and winning more transparent, engaging, and modern.

As Partnerships & Growth Manager at TeamPlayer, you will scale one of LOTTO24's most innovative products. You will explore and establish collaborations with partners from industries such as sports, entertainment, and beyond, turning them into impactful campaigns that drive growth. At the same time, you will activate and expand our player communities, creating initiatives and content that keep groups engaged and growing across product and digital channels. The role stretches from strategy to execution and combines partnership development with hands-on community activation, giving you the chance to directly shape TeamPlayer's growth journey.

Your tasks:
  • Partnerships:
    • Identify, negotiate, and secure strategic partnerships that drive TeamPlayer's customer acquisition and business growth
    • Serve as the key point of contact for partners, ensuring smooth
      collaboration and measurable results
    • Develop activation strategies and joint campaigns with partners
    • Manage end-to-end execution of partnership activities in collaboration
      with internal teams (e.g. marketing, product, legal) and external agencies
    • Monitor, report, and analyze outcomes of partnership activities,
      generating insights to optimize future collaborations
  • Community Activation & Engagement
    • Grow and activate TeamPlayer groups by driving continuous participation and play frequency within the product
    • Plan and deliver community initiatives such as raffles, contests, and
      promotions to drive activity and loyalty within the TeamPlayer groups
    • Create engaging activations and content within the product and across
      channels (e.g. winner updates, announcements, motivational messages)
    • Monitor community feedback, generate insights, and translate them into
      new initiatives
    • Oversee and manage community engagement across social media
      channels
    • Create engaging content and stories around jackpots, communities, and
      events for social media, email, and other channels in collaboration with
      internal teams (e.g. marketing, product)
What you offer us:
  • Proven experience in partnership management and/or product
    marketing, ideally with a focus on community-driven products
  • Strong track record in developing and executing campaigns and
    activations across multiple channels
  • Ability to connect authentically with a wide range of audiences and
    communities
  • Strong sense for emotionally engaging and community-oriented topics
  • Excellent communication, negotiation, and relationship-building skills
    with partners and stakeholders
  • Strong project management skills with the ability to coordinate multiple
    initiatives simultaneously
  • Highly organized, proactive, and collaborative mindset
  • Fluent in German and English
What we offer:
  • A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
  • A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
  • Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
  • Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
  • Flexible work options with a hybrid setup focused on results.
  • Unlimited vacation days in addition to your yearly 30-day vacation allowance.
  • Opportunity for workations abroad using our WorkFlex tool.
  • Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
  • Company pension scheme, provided in partnership with Degura, to support your future financial security.
  • Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
  • Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office

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