Growth Marketing Manager

Job Title: Growth Marketing Manager

Location: Europe

Department: Marketing, Growth

Segment: Transportation&Logistics

Job Overview: The Growth Marketing Manager will be responsible for the development and execution of targeted marketing campaigns within defined industries and accounts. This role demands a strategic thinker with a knack for innovative marketing tactics aimed at acquiring and retaining customers. By leveraging a deep understanding of our products, market dynamics, and customer needs, the Growth Marketing Manager will drive demand generation, enhance brand awareness, and contribute significantly to the company's growth objectives. This position requires collaboration across various departments, including product marketing, sales, and content creation, to ensure cohesive and impactful marketing efforts.

Key Responsibilities:

• Gain a deep understanding of our target market, product portfolio, and customer landscape.

• Develop comprehensive campaign strategies and execution plans for the defined target audience across the entire buyer's journey.

• Plan and run marketing campaigns aimed at engaging customers and prospects to generate leads.

• Develop nurturing and follow-up strategies to drive leads through the sales funnel.

• Select appropriate communication channels (organic and paid) to generate demand among the defined target audience.

• Develop comprehensive digital advertisement strategies, tailored to target audiences and campaign goals, and work with our internal ad specialists to execute ad campaigns.

• Continuously research and evaluate new marketing tools and technologies to attract prospects, as well as innovate with new methods and creative ideas to capture current demand.

• Collaborate closely with product marketing, product management, the sales and BDR department to ensure accurate messaging and targeting of the right accounts.

• Work with the Content & Creative team to develop and manage all digital assets including websites, landing pages, emails, postings, and ads.

• Analyze lead conversion processes and funnel performance to identify bottlenecks and opportunities for optimization (with support of our Marketing Operations and Analytics team).

• Define campaign KPIs, analyze their performance, and adjust strategies accordingly.

Required Skills and Qualifications:

• Proven experience in demand generation, performance, or growth marketing within the B2B SaaS industry.

• Strong project management skills to execute campaigns from inception to completion.

• Expertise in both digital and non-digital lead generation techniques.

• Copywriting skills and a passion for creating a delightful brand experience at all customer touchpoints.

• Experience in developing and managing marketing budgets

• Fluent in business English.

• Open-minded, able to work efficiently in diverse teams and with external vendors, and self-motivated.

Nice-to-have: 

• Experience in running Google Ads and/or LinkedIn Ads in B2B environment

• Experience in managing ABM campaigns and experience with 6Sense and/or DemandBase

• Experience with enhancing your campaign performance with AI or proactively leveraging AI tools in an innovative way 

Preferred Attributes:

• Creative thinker with a knack for innovative marketing solutions.

• Excellent communication and stakeholder management skills to collaborate with internal and external stakeholders and execute projects in timely manner

• Strong analytical skills to interpret campaign performance data and make informed decisions.

• Ability to work independently and prioritize tasks in a fast-paced environment.

How to Apply: Please submit an online application for this position by clicking on the 'Apply Now' button located in this posting.

Application Deadline: Applications could be accepted until at least 30 days from the posting date.

Join a Values-Driven Team: Belong, Grow, Innovate. 

At Trimble, our core values of Belong, Grow, and Innovate aren't just words—they're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter. 

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