Marketing Strategy Team Lead – Automation

vor 16 Stunden

Hamburg, Hamburg, Deutschland BioTalent Vollzeit

Marketing Strategy Team Lead – Automation

Location:
North Germany, 60% Home office, 40% Onsite

We are supporting a leading player in healthcare diagnostics, driving innovation and shaping the future of patient care. Based in northern Germany, their organisation serves as a regional hub for Europe. They combine cutting-edge technology with a collaborative culture that values openness, creativity, and growth.

Benefits:

  • Culture & Collaboration:
    A respectful, inclusive environment with flat hierarchies and an international team. Opportunities for networking and learning through events and development programs.
  • Work-Life Balance:
    Flexible working arrangements, including a hybrid model (60% remote, 40% on-site) and 30 days of annual leave.
  • Financial & Practical Benefits:
    Competitive compensation with holiday bonuses, childcare support, pension contributions, relocation assistance, and subsidised meals.
  • Health & Wellbeing:
    Access to sports programs, massages, medical and psychological care, and workplace health initiatives.
  • Mobility Support:
    Public transport subsidies, free parking, and bike leasing options.
  • Social Responsibility:
    Opportunities to participate in sustainability and charitable projects.

Tasks:

As Marketing Strategy Team Lead – Automation, you will shape and execute marketing strategies for their automation portfolio. Your responsibilities include:

  • Team Leadership
    : Guide and develop a high-performing marketing team, set clear objectives, and foster expertise in market analysis, digital marketing, and product positioning.
  • Strategic Marketing
    : Translate automation strategies into actionable marketing plans and campaigns, creating compelling value propositions for connectivity and workflow optimisation.
  • Cross-Functional Collaboration
    : Work closely with product management, consulting, and application support teams to align initiatives and deliver impactful content.
  • Market Intelligence
    : Monitor trends, competitor activities, and customer needs to inform strategy and messaging.
  • Performance Management
    : Oversee campaign execution, define KPIs, and ensure compliance with standards and regulations.

Your Profile:

  • Advanced degree in Marketing, Business Administration, or related field (MBA is a plus).
  • 6+ years of experience in marketing or automation management within healthcare or MedTech.
  • Leadership skills and experience in matrix organisations.
  • Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity
  • Proven ability to develop strategic marketing initiatives and engage stakeholders.
  • Proficiency in CRM systems, marketing platforms, and data tools.
  • Fluent in English; additional European languages are an advantage.

For more information or to apply. Please contact Luke Fines at BioTalent with a copy of your CV:

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