Head of Sales

About us

At ablefy, we believe that passion can turn into a career for anyone With our cloud-based SaaS platform solution, , we offer an easy and efficient way for everyone to create and sell digital products and online courses. More than 70,000 entrepreneurs have already placed their trust in our expertise

Our story began in 2015, and for the first five years, we grew organically, becoming a profitable company with a team of around 60 employees. Then, in September 2021, we raised $38 million in series A funding led by Target Global, with participation from Partech Ventures and Avid Ventures. Since then, we've doubled in size

Since then, our company size, products, features, and services have doubled and we have become Germany's No. 1 platform for coaches, consultants, speakers, and service providers. We continue to grow to this day – that's why we're looking for you.

Our core values are crucial to our success:

• Ownership - Lead by Example, Accountability, Mission first
• Be Curious & Drive Change - Embrace Change & Growth, Never Assume, Lead with a Vision for Change
• Customer-Obsessed - Champion Customer-Centric Decision-making, Deliver Meaningful Value, Go Above and Beyond
• As One Tribe - Embrace Differences, Collaboration over Hierarchy & Competition, Build Trust through Honesty, Integrity & Respect

Diversity & Inclusion

At ablefy, we embrace our differences, as they are our greatest strength. We recognize that everyone has a unique perspective based on their experiences, identities, and thought processes, and we strive to create an inclusive environment for all. Discrimination based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, disability status, or any other aspect that makes you unique is not tolerated at ablefy. We aim to make growth accessible to everyone

We know that no candidate checks every single box, and that's okay If you're excited about this role and think you can bring something valuable to our team, we encourage you to apply—even if you don't meet every requirement. We'd love to hear from you

Description

As the Head of Sales, you are an experienced and ambitious sales leader responsible for driving both inbound and outbound revenue generation. The core mission is to meet and exceed revenue targets, drive high-margin growth, and establish a rigorous, data-driven sales culture. You will be instrumental in driving our expansion and market leadership in the DACH region and beyond as we explore new international markets. This is a strategic, results-driven, and hands-on leadership role that requires building, mentoring, and scaling a high-performing, customer-centric sales organization while acting as a key, proactive member of the ablefy leadership team.

Responsibilities

Deliver Results & Strategy

• Meet and exceed new business revenue targets, with a focus on sizeable (mid-market/enterprise) customer acquisition, and increase Gross Profit (GP) contribution from new sales.
• Partner closely with Finance and the Head of GTM to set targets, build the financial model, and define data-driven pricing and packaging strategies.
• Strategically reduce the Customer Acquisition Cost (CAC) relative to Gross Profit and drive efficiency across all sales efforts.
• Establish rigorous data controlling, accurate forecasting in Salesforce, and track key performance metrics (win rates, deal size, sales cycle) to lead and manage the team by data.

Sales Engine and Operational Excellence

• Establish a predictable, scalable sales machine through continuous improvement, process rigor, and channel optimization.
• Oversee all sales channels (inbound, SDR, outbound, partners, events, etc.), ensuring maximum market coverage.
• Drive efficiency by creating, documenting, and enforcing clear sales playbooks and performance frameworks across all segments.
• Continuously improve sales processes and implement scalable tools and automation in partnership with the Growth team.

Team Leadership and Development

• Build, coach, and inspire a highly motivated, skilled, and professional sales organization (SDRs, AEs, Partner Managers), leading by example.
• Maintain a personal sales portfolio (approx. 20% of time in active cycles) to coach the team and ensure personal presence in critical and important sales negotiations and meetings.
• Hire, manage, train, and mentor the team, defining clear career paths and promoting a collaborative, customer-centric sales culture.
• Ensure consistent attainment of team and individual targets on a weekly, monthly, and quarterly basis.

Executive Integration and Cross-Functional Collaboration

• Act as an active, contributing member of the Growth Management Team and overall ablefy leadership (OKR, Business Review).
• Take full ownership for identifying issues and proposing solutions, driving strategic discussions with a highly initiative and solution-oriented mindset.
• Serve as the voice of the market internally, channeling enterprise feedback into the product roadmap and providing structured market insights to influence GTM strategy.
• Ensure seamless collaboration across adjacent teams, including smooth MQL handoffs with Marketing and clean handovers to Customer Success.

Requirements

• Minimum of five years of professional experience managing B2B/SaaS sales teams, with a demonstrated ability to successfully build, scale, and mentor such teams.
• Essential experience selling to the DACH region. Familiarity with the US market is highly advantageous.
• Comprehensive understanding of the entire sales cycle, from prospecting to complex deal closure. Your skill set must include strong analytical capabilities and hands-on experience with CRM systems like Salesforce for accurate forecasting.
• Proven ability to be a hands-on mentor and lead by example, maintaining personal involvement in key deals and coaching moments.
• Exceptional communication and teamwork skills, fostering positive internal and external relationships, and championing the company's external brand reputation.
• Fluent in conducting business-level conversations in German and in English (our primary internal language).

Benefits

• Paid Time Off - 30 vacation days.
• A competitive salary.
• A personal Training & Development budget of € 1,500 per year.
• Responsibility and trust from day 1.
• Individual coaching and further training to support you in your development.
• A free BVG ticket.
• Employee discounts at numerous companies (e.g. at the gym or in online stores).
• Pension Program with company match.
• A Culture of equity and Inclusion where you are appreciated for the person you are.