Product Strategist

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany's largest digital lottery operator and a trusted partner of Spain's ONCE, we are passionate about shaping the future of lottery experiences.

LOTTO24 is Germany's leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL's vision of making lottery participation more accessible while giving back to society.

The Product Strategist defines and drives the mid- to long-term product direction, ensuring that product decisions directly support commercial objectives and customer needs. Operating above day-to-day feature delivery, this role connects business strategy with product execution by translating company goals into clear product opportunities, strategic focus areas, and a coherent portfolio direction. Working collaboratively across Product, Marketing, Research, Data, and business leadership, the Product Strategist guides what we build and why, ensuring product investments deliver measurable customer and business value.

• Translate business and company strategy into clear product strategy, strategic focus areas, and opportunity spaces

• Define goals, success metrics, customer value propositions, and market positioning for key product experiences

• Understand customer segments, behaviors, and needs through data analysis, research insights, and experimentation

• Conduct market and competitive analysis to identify product gaps and emerging opportunities

• Shape the product narrative and maintain an aligned, strategic product roadmap

• Collaborate with Product Managers and Product Operations to frame problem spaces, clarify priorities, and ensure strategic alignment across discovery and delivery

• Partner with Marketing to ensure product positioning and storytelling reflect the strategic product direction

• Serve as an internal thought leader and advocate for the product vision

• Several years of experience in Product Strategy, Senior Product Management, or another strategic product role

• Background in e-commerce, consumer digital products, or marketplace environments

• Proven ability to shape product roadmaps and influence cross-functional direction

• Strong analytical and data-driven decision-making skills, including comfort with KPIs, cohort analysis, experimentation, and modeling

• Experience converting qualitative insights and quantitative data into strategic direction

• Ability to think strategically while remaining pragmatic about execution constraints

• Strong strategic storytelling skills—capable of simplifying complex problems into clear narratives

• Excellent communication and stakeholder alignment skills across senior leadership and product teams

• Ability to collaborate closely with Product Managers without assuming operational backlog ownership

• Familiarity with iterative product discovery, A/B testing, and customer insight development

• High accountability mindset, focused on delivering company outcomes over product outputs

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by our product-focused organization and an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results, offering the freedom to work where and how you're most productive.

• Generous time off: enjoy unlimited vacation days in addition to your 30-day vacation allowance, with the opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Monthly company events, team activities, and informal gatherings, including our popular company-wide lunches provided four days a week.

Not ticking every box or think you've got that unique set of skills we haven't realized we need? Get in touch anyway, we're always looking to add great people