Marketing Manager – DACH

Marketing Manager – DACH

Do you have experience developing and executing marketing strategies for branded premium consumer products across the DACH region?

Have you led multi-channel campaigns, including digital and performance marketing, that delivered measurable business results?

Are you confident collaborating with cross-functional teams and external agencies to drive brand growth?

MacGregor Black are partnering with a leading premium consumer goods business
on the search for a
Marketing Manager
to join their team. This is a
full-time, office-based position (with hybrid working)
, located in
Baden-Württemberg, Germany
.

Our client is an established global organisation with a diverse portfolio of high-quality brands within the housewares and lifestyle categories. Renowned for their innovation, craftsmanship, and design excellence, they deliver products that enhance everyday living and inspire consumers across the
DACH region
.

Reporting into the Regional Marketing Lead and collaborating closely with Global Brand Teams, the
Marketing Manager – DACH
will be responsible for developing, executing, and evaluating marketing strategies that elevate brand presence and drive consumer engagement across
Germany, Austria, and Switzerland
, while also providing support to wider
EMEA
marketing initiatives as required.

This position will suit a proactive and commercially minded marketer who combines creative flair with strong digital and analytical capability.

Key Responsibilities:

• Develop and deliver annual marketing plans aligned with global brand strategies for the DACH region.
• Create and manage integrated marketing campaigns that drive awareness, engagement, and commercial growth across online and offline retail channels.
• Prepare and deliver compelling presentations for seasonal launches and new product introductions, supporting commercial teams in customer meetings.
• Manage local consumer, media, and PR activity, including relationships with agencies to secure impactful coverage across key media outlets.
• Develop high-quality marketing materials and collateral – including catalogues, presentations, samples, events, and product demonstrations – ensuring adherence to brand guidelines.
• Oversee and optimise the marketing budget, monitoring campaign performance and ensuring strong ROI across all initiatives.
• Gather and analyse market intelligence, including consumer insights, sales data, and competitor trends, to identify opportunities for brand and category growth.
• Support trade and customer marketing activity across POS, events, and other commercial initiatives as required.

What We're Looking For:

• Strong, proven experience in
  digital and performance marketing
  , with the ability to drive data-led decision making.
• Skilled in developing integrated marketing plans and executing campaigns across multiple channels.
• Excellent communicator and collaborator, with the ability to influence and engage cross-functional teams.
• Strategic thinker with a structured, detail-oriented approach and strong project management skills.
• Highly numerate and commercially astute, with the ability to interpret performance metrics and generate actionable insights.
• Fluent in
  English and German
  ; additional European languages would be an advantage.

Background & Experience:

• Degree in
  Marketing, Business, or related discipline
  .
• Minimum of
  2 years' experience
  in a similar marketing position.
• Strong understanding of the
  consumer goods
  or
  housewares
  sector in the DACH region; broader EMEA experience desirable.
• Proven ability to manage multiple projects, stakeholders, and agency relationships.
• Experience across multi-channel communications, retail, and D2C environments.

For more information, please contact
Emily Robson
today.