Marketing Lead, EU

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We're always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, WATA, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

With our proven track record of success, we are excited to expand our operations to Germany. As a startup operation in this new market, we offer a unique opportunity for innovative and driven individuals to make a significant impact. Join us at the forefront of establishing the PSA brand in Europe and enjoy the benefits of working in a startup environment backed by the stability and resources of a successful US business.

As part of the founding EU team, you will help support PSA's mission to bring expertise, innovation, and trust to the collectibles market, empowering our customers to protect, showcase, and grow their collections. As the Marketing Manager for PSA, EU, you will be leading all key marketing initiatives for our presence in the EU with the intention to drive usage of the PSA platform and services, and to spread awareness for our brand. You will be a jack-of-all-trades and own the overall marketing strategy and execution across all major touchpoints - Email, Social, Web, Events, etc. Your primary focus will be driving meaningful growth and accelerating the territory.

You'll report to the General Manager, PSA, EU, and work onsite from our office in Germany based in the Greater Frankfurt area with occasional travel to other EU sites or US office locations. 

What You'll Do:

• Develop and execute marketing strategies (e.g. Go-To-Market) and plans for growing PSA's presence in the EU

• Manage and own all marketing channels for PSA in the EU

• Measure, evaluate and report on marketing initiatives

• Maintain, coordinate and execute a marketing calendar including: social media, website updates, events, trade shows, product launches,  partnerships, and promotions

• Oversee the creation of marketing materials including website content, brochures, email campaigns, and presentations

• Conduct market research and competitor analysis to identify trends and opportunities.

• Collaborate with sales, product, and design teams to create cohesive brand messaging and campaigns

• Manage marketing budgets and ensure effective allocation of resources. Track, analyze, and report on campaign performance and ROI

• Supervise and mentor marketing team members or external agencies as required.

• Use every marketing tool available to drive meaningful growth in EU

• Work closely with the US Marketing Team to localize global marketing initiatives and execute in the EU market

• Build key relationships with community partners and likeminded brands

• Stand-up MarTech like CRM systems or CMS tools

Who You Are:

• 10+ years of experience in the marketing field, preferably 5+ years as a marketing lead with demonstrated success

• Growth-minded marketer looking to accelerate the territory

• Expertise handling both strategy and execution of marketing programs from start to finish, comfortable with adapting and prioritizing projects in a fast-changing environment 

• Proven experience with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics)

• Strong analytical skills and ability to interpret data to drive decisions

• Experience in supervising a team, and ability to drive influence and facilitate change collaborating with key stakeholders

• Excellent communication, leadership, and project management and presentation skills.

• Creative thinker with a strategic mindset and strong attention to detail

• Bachelor's degree in Marketing, Business, Communications, or a related field is a plus

• Familiar with managing social media channels like Facebook, Instagram, Twitter, etc.

• Knowledge of the trading card space or collectibles space is a plus

• Comfortable multitasking and prioritizing a variety of projects in a fast-paced environment 

Reasons To Join Us:

• The opportunity to be a part of our inaugural Germany operation and to make a meaningful impact on the successful launch of PSA in the EU

• A dynamic and collaborative international team

• An organization dedicated to supporting the passionate Collectors community 

• A competitive salary and benefits

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