Sales Director

Onsite in Munich, Cologne or Berlin

Full-Time | SaaS | Germany-Based Only

A fast-growing European SaaS scale-up is expanding in Germany and is searching for an experienced, hands-on Sales Director Germany to build and lead a high-performing Mid-Market sales organisation. This role combines strategic commercial leadership with active deal involvement and has direct impact on the company's next growth chapter.

Why This Opportunity Stands Out

This role combines strong product maturity with a rapidly expanding market opportunity. The company offers a modern, exceptionally intuitive SaaS platform that solves a real operational pain point and stands out through outstanding user experience and fast time-to-value.

A core part of its competitive advantage is the
deep, native integration of AI
. Rather than acting as an add-on or marketing buzzword, AI powers key workflows end-to-end, automating manual tasks, accelerating decisions, and generating insights that customers cannot achieve with traditional tools. The result: clear, measurable business impact and a highly differentiated value proposition.

The organisation is
well-funded
, supported by reputable investors, and guided by a long-term strategy. With strong foundations in place and increasing customer demand, the company is now entering its next phase of growth in Germany.

This is not a turnaround, it is a scale-up growth mission.

Your Mission

As Sales Director Germany, you will take full responsibility for developing and executing the go-to-market strategy, building a strong sales team, and driving predictable Mid-Market revenue growth. You will be both a strategic leader and an operational driver who leads from the front.

Key Responsibilities

• Build, lead and develop a high-performing sales organisation
• Own the full revenue responsibility for Germany and drive consistent new ARR growth
• Actively support and lead key opportunities where your involvement creates strategic value and contributes to higher win rates
• Establish a data-driven sales operating rhythm (pipeline reviews, forecasting, qualification)
• Improve sales efficiency, shorten sales cycles and increase win rates
• Collaborate closely with Marketing, Product and Customer Success
• Strengthen the brand presence and positioning in the German Mid-Market

What You Bring

Must-Have Qualifications

• Proven leadership experience in B2B SaaS Mid-Market sales (typical ACV 15–50k€)
• Demonstrated success in building or scaling high-performing SaaS sales teams
• Strong hands-on mentality and willingness to actively lead key deals
• Excellent pipeline management, forecasting accuracy and use of sales methodologies
• Entrepreneurial mindset; thrives in fast-paced, evolving environments
• German at C1/native level
• English business fluent
• Residence in Germany is mandatory
  (onsite role; no remote option)

Nice to Have

• Experience creating or implementing sales frameworks or playbooks
• Strong product affinity and ability to position a sophisticated SaaS solution

Not a fit if you

• Prefer corporate environments with established structures
• Do not want hands-on involvement in deals
• Struggle in fast-moving, high-accountability scale-up environments
• Only have Enterprise experience or only SMB experience

Compensation

OTE approx. 200,000 €
(base + variable).

Attractive upside and long-term career growth opportunities.

Location

Onsite in
Munich, Cologne or Berlin
.

No remote option. Candidates must already be based in Germany.

How to Apply

If your experience strongly aligns with this role, please apply
directly via LinkedIn
using the application button.

Alternatively, you may submit your application via email to

We welcome applications from all qualified candidates, regardless of gender, identity, ethnicity, religion, sexual orientation, age or disability. We are committed to building an inclusive, respectful and non-discriminatory work environment.