Performance Marketing Manager, SEA

Your role

You will take ownership of the day-to-day management and optimization of our french SEA strategy and budget, working in close partnership with the Head of Performance & Growth.
You will be a key strategic partner, working hands-on at the intersection of data, user intent, and technology to drive meaningful growth.

Execute and optimize the full-funnel Paid Search strategy for the French market, including Search, Shopping, and Performance Max, with a primary focus on driving new customer acquisition at an efficient CPAManage and deploy a sizable annual budget across multiple campaign types, making data-driven decisions to scale spend effectively and hit ambitious growth targetsManage a complex account architecture on Google Ads and Microsoft Ads, mastering a structure of campaigns types like Performance Max, Shopping, and Search as well as features like Smart Bidding, Lift Testing, New Customer bidding, and Dynamic Search AdsManage and optimize large-scale, feed-based Shopping campaigns, utilizing sophisticated audience and product segmentation to maximize relevance and returnApply your expert knowledge of French SEA best practices to analyze keyword, ad copy and landing pages performance, while maintaining high standards across all international accounts. You support a rigorous testing framework to identify winning tacticsDive deep into performance data to understand trends, reporting on the specificities of the french market to leadership and adapting the strategy accordinglyCollaborate with SEO, the French Country team, and creative teams to ensure a holistic search strategy and optimal landing page experienceYour profile3-4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on SEA (Google Ads is essential), specifically for French customersA proven track record of managing and scaling an SEA strategy for the french market across multiple channelsWhile you have deep expertise in Google Ads - Search & Shopping -, you have hands-on experience with at least one other major SEA platform, such as Microsoft AdsA highly analytical and data-driven mindsetExperience with tools like GA4 and Google Ads Editor as well as data visualizations tools like Tableau, Clarisights, or Google LookerStrong experience with feed-based advertising, product catalogues (GMC), and the specific challenges and opportunities of a large D2C e-commerce businessYou understand features like conversion lift and incrementality testing, including their insights, practical applications, and limitations in driving actionable performance decisionsA genuine passion for performance marketing, with a constant desire to test, learn, and grow your skillsFluency in English & French is requiredWhat we offerAn appealing discount on all of our products – from essential oils to vitamins & nutrientsWe offer 28 days of paid time off per year plus up to 5 days off between Christmas and New YearThe Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the DeutschlandticketWe believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroadReceive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or ExpediaYou will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideasInviting office spaces with access to plenty of organic teas and superfoods from around the worldWe like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's DayApply with your CV and cover letter.

Contact
Sarah Schubert

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