Senior Technical Product Marketing Manager

Vor 2 Tagen

Frankfurt am Main, Hessen, Deutschland Ververica GmbH Vollzeit

The Senior Technical Product Marketing Manager is Ververica's technical storyteller and GTM strategist for the Unified Streaming Data Platform. You'll bridge deep technical understanding of stream processing and data infrastructure with world-class product marketing—translating Apache Flink, VERA, Fluss, and Streamhouse into compelling narratives that drive pipeline and win deals.

This high-impact IC role requires someone who's been in the trenches of streaming data (engineer, solutions architect, or technical PMM) and can earn credibility with data engineers and CTOs while crafting messaging that resonates with business buyers.

Key Responsibilities

Product Positioning & Messaging (30%)

  • Own product positioning for Ververica's platform vs. Databricks, Confluent, AWS Kinesis, Materialize
  • Create messaging frameworks for priority use cases (Customer 360, Fraud Detection, Streaming ETL for AI/ML, Dynamic Pricing)
  • Translate technical capabilities into business outcomes for technical and executive buyers
  • Develop competitive battlecards and conduct win/loss analysis

Product Launch Execution (25%)

  • Lead end-to-end GTM planning for major product releases
  • Create launch assets: blogs, press releases, product pages, demo scripts, pitch decks
  • Track launch performance and conduct post-launch retrospectives

Sales Enablement & Field Support (25%)

  • Create pitch decks, demo scripts, discovery guides, ROI calculators, and objection-handling guides
  • Deliver quarterly training to Sales, SAs, and CSMs; host regular office hours
  • Provide deal support for strategic opportunities
  • Create partner enablement kits for system integrators and technology partners

Technical Content Strategy & Creation (20%)

  • Write technical blogs, solution briefs, whitepapers, and case studies
  • Develop explainer videos and product demos
  • Define content themes and identify gaps; repurpose high-performing content
Requirements
Required:
  • 7+ years in product marketing for B2B SaaS or infrastructure software
  • Strong technical background: Former data engineer, solutions architect, technical product manager, or similar hands-on role
  • Deep expertise in streaming data, real-time analytics, or event-driven architectures—Apache Flink, Kafka, Spark Streaming, or adjacent technologies
  • Proven track record of successful product launches with measurable business impact
  • Exceptional storytelling and communication skills for technical and business audiences
  • Experience creating technical content: blogs, whitepapers, webinars, videos, demos
  • Understanding of enterprise B2B sales cycles and buyer personas
  • Competitive positioning expertise: battlecards, win/loss analysis, market tracking
Preferred:
  • Hands-on experience with Apache Flink (development, deployment, or architecture)
  • Background in streaming infrastructure vendors (Confluent, Databricks, AWS data services)
  • Experience in Financial Services, Insurance, or E-commerce verticals
  • Understanding of AI/ML infrastructure: feature stores, model serving, real-time inference, RAG architectures
  • Familiarity with data lakes/lakehouses (Iceberg, Delta Lake, Paimon)
  • Experience working with Field CTOs, Product Architects, or Developer Relations teams
  • MBA or technical degree (Computer Science, Data Engineering, or related)
Benefits

At Ververica, you will be part of a dynamic and innovative team at the forefront of real-time data processing technology. We offer a creative and collaborative work environment where your ideas and contributions will shape the future of our brand and its presence in the industry. If you are passionate about streaming data and software sales and want to make a significant impact at a leading tech company, we'd love to hear from you.

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