Social Media Marketing Specialist

vor 1 Woche

Berlin, Berlin, Deutschland NASCO - NIBRAS AL SAHAB CONTRACTING EST Vollzeit

Role Description

The Social Media Marketing Specialist is responsible for creating, implementing, and managing social media strategies that increase brand awareness, engagement, and online presence. This role involves developing content, monitoring platform performance, and executing campaigns across multiple social media channels. The Social Media Marketing Specialist will work closely with marketing and creative teams to align social media initiatives with broader marketing objectives and business goals.

Key responsibilities include creating and scheduling social media content, engaging with online audiences, analyzing performance metrics, and optimizing campaigns to maximize reach and impact. The role also involves monitoring trends, researching competitor activities, and identifying opportunities to improve social media performance. This position requires creativity, strategic thinking, and proficiency in social media platforms and analytics tools.

The ideal candidate is innovative, detail-oriented, and skilled at building online communities while driving measurable results.

Qualifications

  • Strong understanding of
    social media platforms
    including Facebook, Instagram, LinkedIn, Twitter, TikTok, and emerging channels.
  • Experience in
    content creation
    , including copywriting, graphics, and multimedia for social media.
  • Proficiency with
    social media management tools
    such as Hootsuite, Buffer, Sprout Social, or similar platforms.
  • Ability to
    analyze social media metrics
    , track KPIs, and optimize campaigns based on insights.
  • Strong
    communication and storytelling skills
    to engage audiences effectively.
  • Experience in
    developing and executing social media campaigns
    aligned with marketing strategies.
  • Creative thinking to generate innovative content ideas and campaign concepts.
  • Ability to stay updated on
    industry trends
    , platform changes, and best practices.
  • Strong
    organizational skills
    to manage multiple social media channels and projects.
  • Ability to collaborate with
    cross-functional teams
    including marketing, design, and content departments.
  • Knowledge of
    social advertising
    , targeting, and retargeting strategies is a plus.
  • Detail-oriented with a focus on maintaining consistent brand voice and visual identity across platforms.

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