Performance Marketing Manager

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

We are looking for a passionate new team member to join us as a Performance Marketing Manager - Focus Paid Search (d/f/m).

About the team:

As a Digital Marketing team we empower our private and commercial customers to joyfully trade on Kleinanzeigen across web and app. We help our users along the customer lifecycle and journey through digital initiatives (Performance & Mobile Marketing, Onsite, CRM) to find or to sell the item of choice - locally or with shipping options 

This hybrid role combines remote work with office presence in Berlin Charlottenburg. You will report directly to the Performance Marketing Lead.

What you'll do:

• Manage and scale successful Performance Marketing initiatives across multiple channels and disciplines with the objective to increase our KPIs (i.e. Leads, Insertions,...) with a dedicated focus on SEA + Shopping.

• Measure, report and analyze the efficiency of your Performance Marketing activities, understanding the core drivers and adjust accordingly.

• Responsible for an efficient budget allocation and continuously optimize campaigns by conducting A/B-tests, incrementality and balancing brand and performance metrics.

• You are the counterpart of our Data & Measurement Specialist within the Performance Marketing Team.

• Think "full funnel" and improve your campaigns by considering different categories, user segments and user journeys, elaborating on best ways to incentivize them.

• Work in close collaboration with cross-functional teams to ensure consistency and find the best way to convert traffic into conversions.

• Analyze competitors, identify trends, insights and new opportunities in performance marketing to maximize growth opportunities.

• Manage and nurture relationships with external partners & agencies.

What you'll bring:

• 4+ years of proven experience in working with Performance Marketing channels to acquire and activate them to customers

• You are experienced in working with Performance Marketing channels like SEA and Shopping to generate new and retargeting existing customers, especially with Google Ads and Microsoft Bing

• You have a profound understanding of tracking & measurement and you are familiar with setting up new events within the Google Tag Manager.

• You have strong analytical skills with a proven ability to leverage data and to shape strategies and maximize ROI within a data-driven approach.

• Experience with Feedmanagement Tools is a big plus.

• Re-Commerce is your passion - You have a strong strategic thinking and operational knowledge of E-Commerce processes and an eye for new trends in the digital marketing world

• You know how to drive marketing initiatives and projects forward, manage stakeholder expectations in a cross-functional and agile working environment

• Motivation for new challenges with the ability to challenge the status quo constructively.

• You are characterized as being an open-minded, positive, enthusiastic, inspiring, result-oriented individual with the ability to work in a very fast-paced environment combined with a high degree of self-initiative, readiness for action and a hands-on-mentality.

• You are business fluent in German & English.
   

Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits:

• An attractive Base Salary

• Participation in our Short Term Incentive plan (annual bonus)

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moonwell why not just make sure you have internet connection

• A 24/7 Employee Assistance Program for you and your family, because we care

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don't meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don't meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.