Account Manager, Client Relations

Allow us to introduce ourselves

Hello there We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement?

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Your mission as Client Relations Account Manager

Your mission as Client Relations Account Manager is to drive sustainable growth within Appinio's small and mid-tier client segment. You'll be commercially responsible for a large portfolio of smaller accounts - nurturing, expanding, and reactivating them through a mix of data-driven processes and proactive sales activity.

You'll balance inbound qualification, outbound prospecting, closing deals and account growth, ensuring that every client,  experiences the value of Appinio's real-time insights platform. Acting as the growth engine for your segment, you'll combine structured execution with a curious, consultative mindset to turn opportunities into long-term relationships.

What you'll be doing

• Take commercial ownership of a diverse portfolio of smaller and lower-tier accounts, ensuring consistent growth and retention
• Manage and convert  inbound leads into active, long-term customers through consultative engagement
• Proactively build a high-quality outbound pipeline, identifying and approaching new prospects within your target market
• Drive renewals, reactivations, and upsells across your account base, leveraging automation, data, and scaled communication tactics
• Analyse account performance, pipeline health, and funnel metrics to guide your strategy and improve conversion
• Collaborate closely with Marketing, Customer Success, and Research team to deliver a best-in-class customer experience
• Maintain organised, data-backed account management processes — ensuring visibility, prioritisation, and accountability in all activities

You will thrive in this role if

• You have 3+ years of experience in Sales, Business Development, or SDR roles, including at least 2 years of full-cycle sales experience
• You bring experience in market research or data-centric organisations and understand how to translate insights into value
• You're a hungry, proactive hunter who enjoys taking ownership of your pipeline and driving results
• You have a consultative, empathetic mindset, skilled at understanding client needs and building meaningful relationships
• You're organised, analytical, and data-driven, using structure and insights to guide decisions and improve performance
• You're naturally curious, coachable, and eager to learn, always looking to grow your commercial skills
• You thrive in a collaborative, international environment, contributing to shared goals and an open feedback culture
• You are fluent in both German and English (written and spoken)
• You are based in Germany, Ideally Hamburg

What's in it for you?

• Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• If you are located in Germany or Spain, you will have access to a Subsidised Urban Sports Club membership
• In case you're located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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