Head of Marketing

vor 1 Woche

Berlin, Berlin, Deutschland Rabot Energy Vollzeit 80.000 € - 120.000 € pro Jahr
Why us?

We're a fast-growing scale-up reshaping how people use and pay for electricity. 
Our smart energy tari:s make energy more flexible and more a:ordable. Most people don't even know this is possible yet — or how they benefit. That's where you come in. 

Backed by €35M+ from leading VCs and trusted by 150,000+ customers across B2C and B2B, we're scaling fast. Marketing, Brand & Communications will be a key lever to accelerate that growth and deepen our market position. 

This isn't a typical D2C playbook. The category is complex, often overlooked — and full of  potential. You won't just manage CPAs; you'll build the growth engine across online and offline, from strategy to impactful hands-on execution. 

What can you bring
  • 6+ years in Marketing/Brand/Comms with 3+ years people leadership; you've built teams and upgraded talent. 
  • From 0→1 and 1→n: proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality. 
  • Deep Meta and/or native expertise; SEO (and ideally GEO/AI Overviews) exposure is a strong plus. 
  • Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design. 
  • PR/Comms experience: media strategy, narrative development, spokesperson enablement, and crisis readiness. 
  • Test-and-learn leader: bold bets, clear hypotheses, clean readouts; you know when to A/B vs. ship. 
  • Operates well in ambiguous, fast-changing environments; brings structure without slowing things down. 
  • A builder's mindset: resourceful, experimental, outcome obsessed.
  • German language skills required; Business-fluent English
  • Nice to have:
    • Experience in regulated or utility-adjacent categories (energy, fintech, telco, mobility). 
    • Experience with MMM, incrementality, server-side tracking, and privacy-safe growth.
Our Benefits
  • Attractive salary and meaningful equity package
Your Impact
  • Build and lead a high-performing Marketing, Brand & Communications team (currently 7 FTE expecting 15+ within the next year); hire, coach, set goals, and develop the operating model further. 
  • Own all marketing channels end-to-end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; rather five sharp tests a month vs. one "perfect" quarterly campaign. 
  • Own and Develop Rabot's brand: positioning, narrative, identity — establish Rabot Energy as a leading B2C & B2B sustainable energy brand. 
  • Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel. 
  • Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy, and issues/crisis comms playbook.
  • Strengthen lifecycle/CRM (email, push, in-app, referral) to improve activation, retention, and LTV  
  • Pilot and scale non-digital growth plays — OOH, print, experiential/PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth growth. 
  • Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels (TikTok, Reddit, YouTube Demand Gen, creators, partnerships) — and stop what doesn't work. 
  • Become our Rabot spokesperson and represent across Media and conferences. 
  • Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack.
  • Report to Chief Commercial Officer (CCO).

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