Regional Sales Representative

vor 1 Woche

Hamburg, Hamburg, Deutschland GUIZHOU GUI TEA GROUP CO., LTD Vollzeit

Position:
Sales Representative – F&B / Wholesale (Tea / Food / Beverages)

Location:
Hamburg, Germany

Working hours:
Monday–Friday, 9:00 AM – 5:00 PM

Territory:
Europe (mainly in Germany)

Compensation:
EU €4,000~5,000/month (commensurate with experience) + Commission + 20 days annual leave

Industry:
Food & Beverage (Tea, Coffee, Beverage Ingredients, Wholesale)

About Us

Gui Tea is the largest Chinese manufacturer and exporter of matcha green tea including ceremonial, beverage, and culinary grades; and other matcha related materials. We combine in-house R&D, stringent quality control and modern production processes to ensure consistent high standards in every batch. Our products serve major bubble-tea and coffee chains, catering businesses, bakeries and beverage factories worldwide, meeting global food-safety and export standards. As we enter the Europe market, we are looking for a dedicated Sales Representative to drive growth across the Germany and other countries around Europe — building long-term partnerships and delivering tailored ingredient solutions to our clients.

What You Will Do

  • Lead business development in Germany and collaborate with our Sales Representative in the France region — building and expanding corporate client relationships in the F&B, catering, bakery, and beverage manufacturing industries across Europe.
  • Introduce and wholesale Gui Tea's product range; coordinate custom orders and tailor solutions to client needs.
  • Serve as first regional hire in Germany: design sales plans and budgets, then build and lead a local sales team as business grows.
  • Propose new product development ideas — spanning tea, food or beverages — in collaboration with our R&D team in China.
  • Identify key customers, conduct regular visits, manage client relationships, address complaints or requests, and ensure long-term cooperation.
  • Handle import/export operations as needed.
  • Represent the company at relevant exhibitions, business negotiations, and large-scale project cooperation.
  • Prepare periodic market development reports and present monthly sales performance updates to the Vice President overseeing overseas markets.
  • Develop and execute business and marketing strategies to identify growth opportunities and achieve sustainable sales growth.

What We Are Looking For

Must-Have

  • Diploma or Degree in Business, Marketing or related field.
  • At least 5 years' relevant experience in FMCG / F&B / Catering / Wholesale industries.
  • Strong skills in market analysis, channel development and business negotiation.
  • Strong track record in B2B business development, channel building and key account management.
  • Business mindset, target-driven, able to thrive under pressure; flexible and willing to travel frequently as needed.
  • Fluent in German, English and Mandarin.

Preferred

  • Experience working with matcha, coffee, bubble-tea or food/beverage ingredient suppliers is a plus.
  • Having an existing network or resources in F&B supply, coffee/bubble-tea chains, catering or bakery industries — able to bring your own sales contacts and clients.
  • Prior wholesale or export experience.

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