Senior Media Buyer – ATL

Your tasks

As our
Senior Media Buyer – ATL (m/f/d
), you'll take the lead in shaping and executing Koro's above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you'll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include:

• Plan, execute, and optimize campaigns
  across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.

• Develop media plans
  balancing scale, quality, and cost efficiency.

• Manage budgets strategically
  , ensuring
  cost-effective media investment
  and maximum ROI.

• Lead negotiations
  with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.

• Evaluate and refine media performance
  using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.

• Think cross-channel and along the full marketing funnel
  to maximize integrated campaign effectiveness.

• Monitor media market developments
  , including key players, pricing trends, and competitive opportunities, to identify optimization potential.

• Coordinate with agencies
  to ensure delivery against KPIs, transparency, and continuous improvement.

• Explore innovative channels and formats
  to extend reach and improve campaign outcomes.

Your profile

• 3-5+ years experience in media buying or media management
  , focused on
  performance-driven ATL campaigns.

• Proven track record in
  TV and OOH media buying
  , including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).

• Strong expertise in
  offline media (TV, OOH, Radio)
  ; experience with
  programmatic or digital channels
  is a plus.

• Excellent
  negotiation skills
  and experience managing
  commercial agreements
  with media partners.

• Analytical and data-driven
  , comfortable working with reports, analytics tools, and performance dashboards.

• Highly organized, proactive, and hands-on
  ; capable of driving projects from strategy to execution and independently developing media initiatives.

• Experience in
  agency management and stakeholder collaboration.

• Fluent in
  English
  ;
  German
  is a plus.

• You are based in
  Berlin
  or willing to relocate.

• Channel-agnostic thinker
  , able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.

• You are curious and innovative
  , constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up

• Extensive
  onboardings
  which will prepare you for your various and challenging tasks.

• Flexible working hours
  and home office options to ensure a good work-life balance.

• A beautiful and
  modern office in Berlin Schöneberg
  , easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.

• Find your way (back) to the gym thanks to
  f
  itness cooperations
  with Urban Sports Club or FitX.

• Optimal performance thanks to a
  modern MacBook.

• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.

• 20 % discount
  in our KoRo online store.

• Regular team events
  and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (
CV and letter of motivation
) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you