Brand & Social Marketing Manager (d/f/m)

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

We are looking for a passionate Brand & Social Marketing Manager (d/f/m) for our team. Together with our social agency you will plan and implement social media strategy, campaigns and production for and across all channels in line with our overall brand strategy. The role will be part of the Brand Marketing & Social Team, working closely with cross-functional teams such as PR and Vertical Marketing.

Join a great team in a diverse and inclusive work culture for 30 years. At eBay, we 're passionate about connecting people with the things they love. As one of the world's most vibrant online marketplaces, we pride ourselves on technology-led innovation and want to help shape the future of commerce across Germany and the world. We put our customers, buyers and sellers, at the center of everything we do. As a global brand our purpose is to build opportunities for individual sellers, small businesses and large merchants, for shoppers seeking value, selection and convenience and for our people, who seek to make the world a better place.

Key Responsibilities:

• Support the eBay Germany team in executing brand and marketing strategies.

• Develop and roll out creative, social-first campaigns across multiple channels.

• Drive social media and brand strategies to boost awareness, consideration, and engagement in the automotive segment.

• Own and implement mid-funnel marketing activities and related creative assets.

• Lead creative ideation, influencer activations, and data-driven brand/media executions with measurable KPIs.

• Manage agencies and internal partners to ensure consistent brand presence and continuous campaign optimization.

What you will bring:

• 3–4 years' proven experience in brand, social media, and influencer marketing with strong strategic and executional skills.

• Passion and expertise in the automotive landscape and community is a plus

• Experience delivering 360° integrated campaigns and creating impactful social media content.

• Proactive, creative self-starter with strong organizational and project management skills.

• Deep understanding of paid social media metrics and latest platform trends.

• Excellent communication skills in German and English, with a collaborative, can-do attitude.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at  We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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