Influencer Marketing Manager

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the healthcare landscape. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've garnered support from prominent health and consumer investors across Europe, achieving a significant milestone in December 2021 by raising €30 million in Germany's largest health tech Series A round.

To date, we've provided over one million treatments to our patients. Our passionate, ambitious team brings experience from successful health and consumer tech ventures. Based in vibrant Berlin, we're expanding our reach and impact, offering you the opportunity to join our journey.

We're looking for a performance-driven Senior Influencer Marketing Manager (m/f/d) to take a key role in scaling FORMEL SKIN's growth via data-centric influencer strategies. In this role, you'll be responsible for building and optimizing influencer campaigns with a clear focus on acquisition metrics, campaign efficiency, and ROI. You'll work with high-impact creators in the health and wellness space to drive measurable user growth and reduce customer acquisition costs (CAC), while amplifying our brand mission of making dermatology accessible worldwide.

• Strategic Influencer Acquisition & Management: Identify, recruit, and manage performance-oriented partnerships with creators (YouTube & Instagram). Focus on creators with proven engagement and conversion metrics.
• Campaign Execution & Scaling: Plan, launch, and scale data-driven influencer campaigns aimed at achieving specific KPIs, especially ROAS, CAC, CPM and similar. Continuously A/B test content angles, creator segments, and platforms to optimise campaign results.
• Channel & Audience Expansion: Spot emerging influencer trends and untapped content niches to unlock new acquisition opportunities and diversify audience segments.
• Performance Monitoring & Optimization: Rigorously track campaign performance using real-time analytics and dashboards. Iterate based on data to maximize cost-efficiency and revenue impact.
• Cross-Channel Alignment: Collaborate with paid social, CRM, and brand teams to align influencer efforts with full-funnel performance campaigns, ensuring consistency in messaging and maximising attribution impact.

• Influencer & Performance Marketing Experience: Proven track record in managing influencer campaigns with a performance mindset, ideally with experience in scaling user acquisition via creators.
• Analytical Skills & KPI Focus: Strong understanding of performance metrics (CAC, CPM, ROAS, CTR, etc.) and how to use them to optimise influencer strategy. Data isn't just a report to you - it's the blueprint.
• Bilingual Communication: Fluent in German and confident communicating in English within a cross-functional, international team.
• Strong advantage: Experience with YouTube creator strategy, affiliate tracking platforms, and/or working with performance-driven influencer tools (e.g., CreatorIQ, StoryClash, Linkster) and analytics platforms (Tableau, Clarisights, Looker, Google Analytics and similar).
• Team Support & Collaboration: Supporting interns and junior team members with their daily tasks as well as being a direct sparring partner to the Head of Influencer Marketing
• Personal Traits: You're creative but ROI-focused, self-motivated, results-oriented, and agile in adapting to the fast-evolving influencer landscape.
• Work Mode: Willingness to work in a hybrid setup (3 days onsite).

• Influencer Marketing at the Core of Our Growth Strategy: We view influencer marketing as a key driver of our business growth and success—offering you substantial resources and the autonomy to launch innovative, high-impact campaigns that deliver measurable results.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, hybrid work set up & a remote work option (4 weeks within the EU).
• Building a great team together: At FORMEL Skin, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.

With FORMEL SKIN, we are building Germany's leading dermatological platform to provide patients with all skin problems immediate access to personalised medical treatments. Our team of experienced doctors, pharmacists and innovators work hard to treat, guide and support patients throughout their skin health journey. As a medical brand, we focus on clear and fast communication with our patients, confidence backed by our medical expertise and vast experience and commitment to everything we do. It is our mission to make dermatological care accessible to everyone - no matter how big or small the skin issue might be.

Just as we seek to build out an inclusive dermatology service, we seek to build an inclusive workplace with exceptional individuals committed to a shared mission. FORMEL SKIN is an equal opportunity employer. We therefore welcome everyone to apply: people of any race, ethnicity, nationality and religion, LGBTQAI+ folks, individuals with disabilities (both seen and unseen), people of any age, or family status.