Head of Social

Change the way the world travels
Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe, from New York to Bangkok.

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry? Check out getyourguide.careers to learn more.

Team mission
GetYourGuide is looking for a Head of Social & Editorial Strategy to lead our social media strategy and content initiatives. In this role, you'll be responsible for developing and executing a comprehensive social and content strategy that builds brand awareness, drives engagement, and supports our business goals. You'll lead a team of content strategist, creatives, and social specialists focused on creatively bringing to life a compelling brand presence that acts as the cornerstone of our brand identity.

Our social and content strategy has never been more important to our brand strategy. We are looking for a leader who can build best in class creative and content strategy for our owned and earned ecosystem that drives growth and builds authority for GetYourGuide within the travel experiences category. You'll be responsible for setting the vision for our social presence, cohesive content marketing initiatives, and editorial direction ensuring they align with our overall business strategy and resonate with our target audience.

Key Responsibilities

• Set creative standards for social-first content that influences all parts of the marketing go-to-market
• Develop and implement a comprehensive social media and content strategy that aligns with GetYourGuide's business objectives and brand vision
• Lead, mentor, and develop a team of social and editorial strategists, fostering a culture of creativity, collaboration, and excellence
• Identify emerging social media trends, platforms, and content formats that can enhance our brand storytelling and customer engagement
• Drive innovation in our approach to social media and content marketing, continuously testing new ideas and optimizing based on results
• Establish clear KPIs and measurement frameworks to evaluate the performance of social media and content initiatives
• Monitor and analyze social media and content performance metrics to identify trends, opportunities, and areas for improvement and growth
• Use data-driven insights to refine strategies, optimize content, and improve ROI
• Stay informed about industry benchmarks and competitive landscape to ensure our strategies remain cutting-edge
• Test and learn from new approaches, documenting insights to inform future initiatives

Skills & Experience

• 12+ years of experience in social marketing, content marketing, or digital communications, with at least 5 years in a leadership role
• Proven track record of developing and implementing successful social media and content strategies for global brands
• Deep understanding of major social media platforms, content marketing principles, and audience engagement tactics
• Experience managing and developing high-performing creative teams
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations
• Excellent communication and storytelling abilities, with a keen eye for visual content and compelling narratives
• Demonstrated ability to collaborate effectively across departments and influence senior stakeholders
• Experience with content management systems, social media management tools, and analytics platforms

Please note this role is based in Berlin, you must be happy to relocate or be based here. We do offer relocation and visa support for this role.
How We'll Make Your Career Journey Extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 40 days per year
• Flexible working arrangements to support work-life balance
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How To Apply
Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out 'how we hire' and 'life at GetYourGuide'. If you have any further questions, please don't hesitate to get in touch at

We're an equal opportunities employer
Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.