Brand Ambassador

Brand Ambassador & Retail Trainer

About BRG Group
Over the past 80+ years BRG Group has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. Breville enhances people's lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they'd thought possible in their own home and ultimately allowing them to "Master Every Moment".

A career at
BRG Group
is truly a one-of-a-kind experience. It's more than working for a global leader; it's an opportunity to be a part of something that impacts people all over the world.
About the role
We are seeking an experienced **Brand Ambassador and Retailer Trainer** to represent Sage Appliances. This role combines in-depth coffee knowledge, strong training skills, and a passion for inspiring others. You will be the face of Sage in retail environments and with our coffee partners, helping us strengthen our reputation as a leading coffee company.

This role is accountable for building strong, results-focused relationships with key resellers, driving commercial outcomes through joint business planning, and ensuring every interaction strengthens brand performance and sell-through.

This is a hunter role, but hunting here means continuously driving growth within existing and next-tier accounts - turning relationships into measurable, repeatable sales results. The successful candidate will be a recognised presence within the specialty coffee community, commercially astute, and able to translate brand ambition into customer action.

Key responsibilities include
* Delivering engaging training sessions for retailer store staff to build confidence and expertise in Sage's coffee machines.

*Deliver profitable sales growth across Retail within the assigned region.

* Acting as a brand ambassador by representing Sage Appliances at events, retailer activations, and coffee community gatherings.

* Supporting and inspiring partner roasters, ensuring they can successfully showcase and sell Sage machines.

* Providing hands-on demonstrations and guidance to elevate the customer and partner experience.

* Building strong relationships with retail teams, roasters, and key coffee community stakeholders.

* Staying up to date with specialty coffee trends and translating them into relevant insights for training and brand storytelling.

*Identify and unlock new opportunities within current and next-tier specialty dealers.

* Collaborating with the sales and marketing teams to ensure consistent messaging and impactful retail presence.

*Maintain direct visibility on performance, pipeline, and forecasts across all managed accounts.

*Spend at least 40% of time in market with next-tier accounts - driving brand visibility, sell-through, and expansion.

*Maintain 25% of time managing accounts virtually through structured planning and review cycles.

*Work face-to-face with key accounts (15%) to strengthen relationships and deliver on commercial commitments.

*Support broader coffee community initiatives (≈20%) - including training, trade shows, and events that position BRG as the partner of choice for specialty coffee retailers.

We're Interested in Hearing from People Who Have:
* Proven experience in the coffee industry (Specialty coffee, barista, trainer, working with premium consumer goods or in a similar customer-facing role).

* Hunter mindset - able to turn relationships into sustained revenue growth.

* Skilled at building and executing joint business plans with partners.

* Strong presentation and training skills, with the ability to inspire and engage diverse audiences.

* Deep passion for specialty coffee, from bean to cup, and enthusiasm for sharing knowledge.

* Excellent communication and interpersonal skills, with the ability to build lasting relationships.

* Confidence in representing a premium brand in both retail and coffee community environments.

* A proactive, hands-on approach with strong organizational skills and attention to detail.

* Flexibility to travel regularly to retail locations, roaster partners, and events.

* Fluency in German and proficiency in English (spoken and written).

Key Performance Indicators:
* Sales growth and margin vs target.

* Account-level business plan delivery.

* Brand penetration and multi-brand adoption across key dealers.

* Dealer portal engagement and transaction metrics.

* Pipeline conversion and forecast accuracy.

* Contribution to marketing and trade event success

What we offer you:

• Flexible work arrangements
• Competitive compensation package
• A fun and rewarding team environment
• Opportunity to work for an Australian Stock Exchange listed company
• Employee assistance program
• Paid parental leave policy
• Employee discounts of up to 50% on all our electrical products

To Apply

Come and make your mark with this global leader by applying today via the Apply Now button.

BRG Group is proud to be an Equal Employment Opportunity Employer.