Marketing Lead

Our client is a Munich-based subsidiary of a group, a global leader with more than 30 years of experience serving Fortune 100 companies in industrial automation, digitalization, and AI. Their reputation is built on reliability, innovation, and deep expertise across engineering, manufacturing, and technology sectors. As a financially stable group with a track record of delivering complex solutions worldwide, They are providing a strong foundation for innovation.

They have a flagship AI platform, purpose-built for the German Mittelstand. It empowers enterprises to transform productivity and knowledge management using state-of-the-art GenAI. With features for secure document management, internal knowledge search, and intelligent automation, they are ready for SaaS and dedicated cloud deployment, with hybrid and on-premise options on our roadmap.

Their Customers:

They are serving Germany's industrial core—machine and equipment builders, engineering firms, and mid-sized innovators, helping them unlock the value of their data and people through advanced AI-driven solutions. Their current client base is centered on the Mittelstand: established, technically advanced, but often conservative companies eager to leverage AI for practical, immediate impact.

About Their Approach

This Marketing Lead position is a key strategic hire for our client as they are expanding direct presence and accelerate market entry in Germany. Unlike pure startups, they offer the financial stability and resources of major group, but operate in Munich with the speed, energy, and ownership of a fast-moving tech company.

Technical & Professional Profile

Marketing & Growth Skills

• Solid foundation in digital and performance marketing — able to plan, execute, and evaluate campaigns independently.

• Experience with growth loops and conversion-oriented user journeys for SaaS or subscription models.

• Understanding of content funnels, lead nurturing, and automation workflows (email, retargeting, etc.).

• Skilled in interpreting campaign data, user behavior, and ROI metrics.

• Can balance creative content and analytical reporting with equal confidence.

Tools & Platforms (preferred)

• Familiar with standard marketing automation, analytics, and content tools (CRM, ad platforms, analytics dashboards).

• Experience managing web content, landing pages, and basic A/B testing.

• Comfortable using modern AI-assisted tools for copywriting, design, and campaign management.

• Basic knowledge of SEO/SEM principles, tagging, and tracking.

Creative Production

• Capable of developing visual and written content independently.

• Understands how to maintain brand consistency across campaigns.

• Bonus: experience in producing short-form videos, webinar materials, or case-study content.

Data & Insight Handling

• Comfortable interpreting campaign data and presenting insights clearly.

• Uses feedback, analytics, and experimentation to guide marketing strategy.

• Familiarity with dashboards or lightweight BI tools a plus.

Key Responsibilities

Marketing Strategy & Planning:

• Develop and execute data-driven marketing strategies tailored for the DACH region, aligning with our client's growth and customer acquisition goals.
  
  Campaign Execution:
• Plan, launch, and manage multi-channel marketing campaigns (digital, performance, email, and content) to drive awareness and lead generation.
  
  Content & Brand Development:
• Create and localize engaging content – including case studies, landing pages, short videos, and marketing assets – consistent with our client's brand voice.
  
  Performance Tracking & Optimization:
• Measure KPIs such as conversion, engagement, and ROI; analyze results and continuously optimize campaigns for efficiency.
  
  CRM & Marketing Automation:
• Utilize HubSpot and related tools for lead nurturing, segmentation, and automation workflows to support the sales funnel.
  
  Cross-Functional Collaboration:
• Work closely with Sales, Product, and Business Operations to align marketing initiatives with go-to-market priorities.
  
  Market Research & Insights:
• Monitor industry trends, competitors, and customer feedback to inform messaging and positioning strategies.
  
  Hands-on Ownership:
• Operate independently with a balance of creative and analytical work, this role combines execution with strategic input rather than team management at this stage.

Requirements

Key Attributes

1. Growth and Performance Orientation (preferred)

• Background in marketing for SaaS, digital, or tech-driven products.

• Understands how to attract, convert, and retain users through measurable growth activities.

• Experience with performance marketing and campaign optimization across multiple channels.

• Comfortable analyzing metrics and using data to improve results.

2. Creative Storytelling and Content Development (preferred)

• Native German speaker with excellent communication skills in writing and speaking.

• Able to simplify complex AI and technology topics into clear, engaging messages.

• Brings creativity to campaigns, visuals, and messaging that stand out in a competitive space.

• Can independently produce and adapt content for various formats and audiences.

3. Hands-On Execution and Ownership

• Works proactively, takes initiative, and drives projects from idea to execution.

• Prefers autonomy and accountability over heavy structures.

• Comfortable managing several marketing streams in parallel and learning by doing

4. Interest in AI, Innovation, and Product Thinking

• Curiosity about AI, digital transformation, and how companies use these tools.

• Can quickly understand product value and translate it into customer benefit.

• Sees marketing as the bridge between innovation and adoption.

5. Analytical and Structured Mindset

• Balances creativity with a clear sense for measurable outcomes.

• Knows how to test, iterate, and adjust campaigns to improve performance.

• Understands marketing as a mix of data-driven decision-making and creative impact.

6. Team Collaboration and Communication

• Works closely with distributed teams while staying organized and self-driven.

• Shares progress transparently, brings ideas, and respects timelines.

• Contributes to a positive, energetic culture centered on learning and ownership.

Benefits

• The security and network of a global market leader, combined with a true startup spirit in your daily work.

• Exposure to the full business: Direct access to founders, product, and engineering, not just commercial silo.

• They offer an environment where creativity is valued and ownership is expected.

• Opportunity to shape our client's brand presence in DACH from the ground up.

• Clear personal growth path with responsibility expanding as the product scales.