Manager CRM Marketing

Join the movement and find new inspiration
We Have An Exciting Opportunity As
Manager CRM Marketing (all genders welcome)
within our CX Strategy & Solution department at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Job Mission
As a
Manager CRM Marketing (all genders welcome)
you will lead CRM campaigns across Europe, using data insights, AI automation, and segmentation to boost customer engagement and loyalty. The role also covers the development and enhancement of B2B and B2B CRM capabilities in our ecosystem in the Marketing and Data Cloud.

Your Responsibilities
Main responsibilities:

• Lead CRM campaigns across European markets.
• Use data insights, AI automation, and segmentation to boost engagement and loyalty.
• Enhance B2B CRM capabilities across sales and marketing.
• Collaborate with teams to align CRM solutions with business goals.

Key Tasks
CRM Campaign Strategy & Execution:

• Define and coordinate comprehensive EU CRM campaigns, ensuring alignment with business objectives.
• Collaborate with service, marketing, sales, and product teams to streamline campaign strategies.
• Facilitate campaign orchestration coordination (i.e. parent campaigns) and legal validation
• Support deployment and launch of National Sales Companies (NSCs) campaigns.

Data Management & Segmentation

• Build and manage data segmentation, targeting strategies for NSCs.
• Activate standard data segments from Data Cloud to Marketing Cloud, ensuring alignment of CRM insights with future segmentations.
• Make sure consent legality checks run across the entire data activation process

AI-Driven Automation & Innovation

• Support the design, development, and deployment of AI features to enhance and automate campaign execution.
• Monitor and propose refinement to AI-driven capabilities, providing insights and recommendations to local market users.

CRM Performance Monitoring & Insights

• Act as the control tower for KEU CRM marketing dashboards and funnels, ensuring the identification of leaks through the creation and continuous improvement of performance KPIs.
• Provide actionable insights to stakeholders, including top management, NSCs key users, and KEU teams.
• Regularly update dashboards based on user feedback and evolving business needs.

Education
Your talents:

• Bachelor's degree in IT, Business Administration, or Marketing.

Experience

• 6+ years' experience in program/product management of CRM systems
• Hands on experience with Salesforce Marketing Cloud, Salesforce Core Cloud, Data Cloud. HTML skills and campaign design is a plus.
• Excellent program and product management and organizational skills.
• Understanding of consent management practices for marketing activities in Europe
• Interest in AI technologies and their application in marketing and customer service, ideally within the Automotive industry
• Strong analytical skills with the ability to generate data-driven insights.
• Strong teamwork skills, with the ability to work independently and take initiative.
• Effective communication and stakeholder management abilities.

Skills

• Ability to drive international projects with good presentation skills
• Good computer skills (MS-Office) especially excel and power point.
• Able to manage resistances and oppositions, finding solutions within the constrictions
• Dynamic, self-motivated with great level of originality
• Fluent in English; an additional European language constitutes an advantage

Who are we?
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.

Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – 'Movement that inspires' – reflects our commitment to inspire consumers through our products and services.

Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.

Our headquarter is home to 40 different nationalities and this diversity is truly inspiring This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you

You will enjoy working with us if you like these things:

• A pulsating international environment. Our workforce is composed of people from 37 nations.
• Playing an active and important part in the development of Kia in Europe.
• Developing new frameworks and solutions.
• Demanding challenges to which you can creatively contribute.
• A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more.

If you're interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.