Senior CRO Manager

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.

To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

We're looking for a Senior CRO Manager to own and scale our conversion rate optimization efforts across the funnel – from first landing page visit to checkout and beyond. This role is crucial for driving growth and ensuring that every touchpoint of our customer journey is optimized for clarity, trust, and impact.

You'll bring deep expertise in CRO, ecommerce funnels, and landing page optimization, with a proven track record in industries like cosmetics, beauty, health tech, or other direct-to-consumer models.

You'll be hands-on, highly self-reliant, and experienced enough to both teach us new best practices and close current gaps in our CRO approach. You'll work cross-functionally with Product, Design, Marketing, and Engineering to create meaningful improvements that directly impact revenue and customer experience.

Your Responsibilities

• Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, and checkout.
• Define hypotheses, design and run A/B tests, and systematically improve conversion rates.
• Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively.
• Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights.
• Analyze performance data to identify friction points, drop-offs, and opportunities for optimization.
• Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert.
• Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning.

Your Profile

• 5+ years experience in Conversion Rate Optimization, ideally in ecommerce, cosmetics/beauty, or health tech.
• Proven track record in landing page optimization, funnel design, and basket/checkout improvements.
• hands-on experience with Shopify or similar commerce platforms.
• Strong understanding of UX, user psychology, and customer behavior.
• Skilled in A/B testing tools, analytics platforms, and experimentation frameworks.
• High agency, self-starter mentality: you take ownership, move fast, and drive results.
• Excellent communicator with experience working in cross-functional teams.
• Fluent in English; German is a plus.

Why work with us?

• Drive growth across the customer journey: As Senior CRO Manager, you'll optimize every touchpoint from landing page to checkout, running experiments that boost conversions, revenue, and trust. Collaborate across teams, lead testing initiatives, and shape the experience that turns visitors into loyal customers.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.