Digital Media Manager

vor 1 Woche

Darmstadt, Deutschland Coty Vollzeit

REQ ID

97165

POSTED

Dec 22, 2025

FUNCTION

Digital

LOCATION

Darmstadt, HE, DE, 64295

As Digital Media Manager you work closely with Brand and agency teams to ensure that Digital Media is fully optimized by analyzing performance and results within the digital landscape and by presenting strategic insights and recommendations for improvement.

You own digital campaign execution and oversee inflight optimization. Identifying which digital channels and assets are not delivering against the KPIs, establishing the reasons why and presenting strategic recommendations to maximize ROI are your key responsibilities.

Key Responsibilities

Continuous improvement through implementation of learnings in upcoming campaigns, advice on digital channel mix, buyable audiences and design Paid/Owned/Earned (POE) consumer journeys by touchpoints

Conceptual development of strategies for partner platforms and working closely with the brand teams to develop best individual performance media activation

Work with the Brand, PRIM and agency teams to map media and comms to consumer journeys

Develop Digital Media strategies that deliver on Brand objectives

Use data and Marketing technology for precision Marketing at scale – from Programmatic Buying to Audience Segmentation to DCO

Drive strategic use of first- and second-party data

Work with internal and external stakeholders to manage core technologies (Google Marketing Platform, Google Ads, DoubleVerify, CreativeX, Traackr etc.)

Measure Digital Media performance against KPIs defined for each step of the Marketing funnel

Maintain and improve the Efficiency KPI framework to ensure campaigns are monitored accurately and efficiently (what's working and what isn't)

Use data-driven insights for effective budget allocation

Work with technology to analyze and optimize performance across paid, owned and earned channels including Social Media and eCommerce

Conduct A/B tests to gauge Digital Media effectiveness, making recommendations to optimize digital channels and digital content for improved advertising experience

Analyze competitor Digital Media strategies and use this to improve COTY´s campaign competitiveness

Be an expert in all relevant tools and technologies required to excel in your role

Upgrade Digital Marketing knowledge and skills in the organization

Drive innovation - keeping on top of latest trends

Summary

Before each activation:

Translate the communication objectives into the right set if media & conversion KPIs

Maximize use of 1st party (including web analytics and CRM segments), 2nd and 3rd party data for building the targeted audience segments

Ensure technical tracking is set up

During activation:

Monitor closely the performance of these KPIs and advise ongoing optimizations during campaigns

Track creative messages, audiences, touchpoint, destination content, retargeting, frequency caps, viewability etc.

Improve performance according to Playbooks/Golden Rules, CNC and CreativeX compliance

Develop and maintain a performance dashboard

After the activation

Collaborate with the media agency and PRIM team to identify factors driving campaign KPIs performance

Tell the story behind the data to non-technical team members and communicate finding to diverse stakeholders

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