Marketing Manager

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

Join eBay's dynamic Marketing team as a Marketing Manager – Media Planning, where you'll shape the strategies that connect our brand with millions of customers across Germany. This role plays a key part in driving user acquisition, engagement, and retention through innovative, data-driven media planning. You'll collaborate closely with cross-functional partners to deliver full-funnel campaigns that strengthen eBay's market presence and business performance. Reporting to the Senior Manager of Brand & Media, this position offers the opportunity to make a measurable impact while working in a supportive, growth-focused environment.

What you will accomplish:

• Develop and deliver integrated, full-funnel paid media strategies across digital, social, video, search, programmatic, TV, OOH, and audio channels to drive awareness, engagement, and conversion.
• Translate business goals into impactful, multi-channel media campaigns that balance creativity with data-driven optimization.
• Collaborate with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans that connect storytelling with commercial results.
• Analyze and report on campaign performance across awareness, engagement, and conversion metrics, turning insights into actionable recommendations for continuous improvement.
• Lead and manage relationships with media agencies and partners to deliver best-in-class planning and execution while fostering innovation.
• Stay informed on market trends, audience behaviours, and competitor activities to identify

What you will bring:

• Degree in Marketing, Media, or Business and 4+ years of experience in media or marketing communications.
• Proven experience in developing and managing paid media campaigns for consumer brands across both digital and traditional channels; e-commerce or retail experience is a plus.
• Strong understanding of full-funnel marketing — connecting upper-, mid-, and lower-funnel tactics to drive measurable business outcomes.
• Excellent communication (fluent in German and English) and stakeholder management skills, with the ability to influence and collaborate effectively across teams and external partners.
• Analytical approach with confidence interpreting performance data, audience insights, and market research to guide decisions.
• Curiosity and passion for media innovation, emerging technologies, and evolving consumer behaviours in the dynamic media landscape.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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