Digital Marketing Specialist

Location: Frankfurt am Main

About Us

AllUnity, a joint venture between DWS, Flow Traders, and Galaxy, is a regulated e-money institute building Europe's leading digital payments infrastructure and issuing EURAU a fully regulated, euro-denominated stablecoin designed to power digital asset markets and global commerce. With institutional-grade infrastructure and real-time settlement, AllUnity bridges traditional finance and digital assets delivering trusted, borderless payment infrastructure for Europe and global markets.

About the Role

AllUnity is looking for a creative and hands-on Digital Marketing Specialist to join our growing marketing team. In this role, you will drive digital marketing excellence across our campaigns, channels, and platforms, helping us grow brand awareness, engagement, and conversion within the fast-moving world of digital finance.

You'll be responsible for planning, executing, and optimizing performance-driven digital marketing initiatives across web, email, media, SEO, and social. You'll work closely with business development, design, and product teams to ensure our digital presence reflects our vision.

If you are a digital-native marketer who thrives in fast-paced environments, understands the fintech and digital asset landscape, and loves building campaigns that deliver measurable results, we'd love to meet you.

Tasks

Drive Digital Marketing Excellence:

• Support the digital marketing initiatives for AllUnity, spanning from go-to-market strategy through the full lifecycle of customer engagement.

• Maintain and update the company website; oversee the creation, launch, and ongoing maintenance of the website.

• Plan, set up, and execute targeted email marketing campaigns, ensuring alignment with overall marketing goals.

• Lead cross-functional collaboration with product, sales, business development, and communications teams to ensure seamless product launches and impactful campaigns.

• Proactively identify market opportunities and refine positioning and messaging to resonate with target audiences across Europe and beyond.

• Plan and execute multi-channel digital marketing campaigns (web, email, social, paid, SEO) to drive awareness, engagement, and adoption.

• Report regularly to the Head of Marketing and leadership on campaign performance and optimization recommendations.

• Develop and promote high-quality content and marketing materials (articles, decks, one-pagers, videos) aligned with market trends and regulatory updates in English and in German.

• Support planning and execution for AllUnity's participation in key fintech, blockchain, and regulatory events worldwide. Secure speaking engagements, sponsorships, and strategic partnerships that enhance brand visibility and generate leads.

• Organize webinars, roundtables, and partner events to establish AllUnity as a thought leader and trusted industry partner.

• Provide regular performance reports and insights to the Head of Marketing and leadership team.

• Continuously improve campaigns based on data-driven insights and market feedback.

Requirements

• 3-4 years of hands-on experience in digital marketing, ideally within the payments, fintech, digital asset, or crypto industry.

• Familiarity with blockchain, stablecoins, and digital assets is a strong plus.

• Good communication skills, able to influence stakeholders, simplify complex ideas, and inspire action.

• Fluent in English and German - German native language skills are a strong plus.

• Data-driven mindset with strong proficiency in campaign analytics, web tools (e.g., Google Analytics, HubSpot, SEO platforms), and A/B testing.

• A collaborative team player with a hands-on mentality who thrives in cross-functional environments and is comfortable working independently.

• Confidence working with regulatory topics and breaking down technical content into compelling narratives.

Benefits

• Shape European Payments: Help build the leading EUR stablecoin and modernize payments across Europe.

• Drive Real-World Impact: Make global, 24/7 payments as easy as sending a text, powering both digital assets and traditional commerce.

• Be Part of Stablecoin Innovation: Work on MiCAR-compliant, regulated products at the forefront of digital finance.

• Grow in a Regulated, High-Growth Market: Join a BaFin-regulated company with credibility and ambitious growth plans.

Collaborate & Make a Difference: Work cross-functionally with industry leaders and ecosystem partners in a fast-paced, supportive team.

• Expand Your Expertise: Deepen your skills in payments, stablecoins, and digital marketing while shaping the future of finance.

Benefits

• Competitive Compensation

• 30 Days Paid Vacation

• Learning & Development Budget

• Regular Team Retreats & Offsites

• Transparent Culture and Open Communication

• Welcome Packages & Company Swag

Ready to Apply?

If you're excited to help shape the future of finance, we want to hear from you

Let's build something meaningful together