Manager, Editorial Marketing Strategy, EMEA
Vor 2 Tagen
Job Description
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we're immersing ourselves in culture and
breaking through barriers. Curiosity is the driving force behind creativity and
ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in
music starts with a leap into the unknown, and we're committed to keeping the
faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music
company that retains the creative spirit of a nimble independent.
Job Title: Manager, Editorial Marketing Strategy EMEA
Reports To: VP, Marketing Services EMEA
Department: EMEA Regional Marketing
Location: Berlin, London
A Little Bit About Our Team
The EMEA Regional Marketing team serves as the strategic hub connecting marketing resources across the region, ensuring alignment with global priorities while delivering cultural impact through localized execution. We lead core regional functions—including Artist Marketing, Paid Media, Creator Marketing, Platform Marketing, Marketing Operations, and Analytics—embedding expertise and scalable solutions that drive efficiency and performance at every level. Our focus spans from delivering best-in-class campaign execution and optimization to unlocking platform partnerships and implementing data-driven insights for smarter decisions. By uniting marketing capabilities under shared objectives and common metrics, we enable EMEA to lead with innovation and maximize the success of our artists globally.
Your Role
You will be responsible for securing and activating platform-driven marketing
opportunities across the EMEA region. Reporting to the VP, Marketing Services EMEA, this role ensures that regional platform inventory (credits, funds, promotional placements) is planned and utilized strategically, in close collaboration with Paid Digital and Creator Marketing teams as well as Global Marketing. The position requires a strong understanding of platform ecosystems, marketing strategy, and the ability to integrate partner opportunities into multi-market campaigns for maximum impact. Please note - this role will accept applicants across European territories where WMG have an office located.
Here You'll Get To
- Plan and coordinate regional platform marketing inventory to support priority
campaigns and align with overall marketing strategy.
- Streamline marketing activation and editorial pitching (META & TikTok) with
regional platform partners, ensuring placements reinforce campaign goals and
artist priorities.
- Work closely with Paid Digital and Creator Marketing EMEA teams to integrate
platform opportunities into campaign planning for consistency and impact.
- Collaborate with Global Marketing to ensure regional plans align with global
strategy, securing partner opportunities for multi-market campaigns.
- Track and optimize platform marketing resources, providing clear visibility on
allocation and ROI across the region.
- Build and maintain strong relationships with local and global platform marketing teams to secure high-value promotional opportunities.
- Stay informed on platform trends, new tools, and features to continually improve editorial and marketing strategies.
About You
- 2+ year proven experience in marketing (digital, influencer, or platform marketing) within music, entertainment, or a similar creative industry.
- Strong understanding of social and streaming platform ecosystems, including
marketing inventory and promotional programs.
- Skilled in multi-market campaign coordination, collaboration, marketing resource planning, and ROI tracking.
- Strong relationship-building capabilities with platform partners and internal
stakeholders.
- Passion for music, digital culture, and platform-driven marketing innovation.
We'd Love It If You Also Had
- Familiarity with multiple EMEA markets and their unique cultural nuances.
- Experience working with diverse marketing teams and global campaigns.
- Existing relationships with regional platform partners.
- Knowledge of content creation and social media strategy.
- Experience with streaming performance and analytics tools.
About Us
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services
division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
Warner Music Group is an Equal Opportunity Employer.
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