Public Relations Manager

vor 11 Stunden

Greater Dusseldorf Area, Deutschland Mammotion Tech Vollzeit 60.000 € - 120.000 € pro Jahr

【About the Role】

The primary responsibility of the EU PR Manager will be to design and execute an integrated online and offline communications strategy to enhance Mammotion's brand visibility across key European markets, with a focus on Germany, France, and other key markets. You will lead media campaigns, manage relationships with tech and lifestyle press, and drive regional storytelling efforts. This role blends media relations, content localization, event planning, and brand messaging to support Mammotion's growth in the smart outdoor robotics space.

【Key Responsibilities】

Plan and execute PR strategies across major EU markets.

Build and maintain strong relationships with tech, lifestyle, and garden media, ensuring high-quality press coverage and long-term engagement.

Plan and manage local media events, product launches, and media briefing activities to enhance hands-on brand exposure.

Localize global messaging and create region-specific press materials, including press releases, Q&As, briefing documents, and media kits.

Monitor and analyze media coverage sentiment to support proactive reputation management.

Identify, recommend, and apply for relevant local and pan-European industry awards and certifications to strengthen brand credibility.

Collaborate with internal marketing teams and external PR agencies to ensure consistent messaging and campaign alignment across all channels.

【Qualifications】

3+ years in PR or communications, ideally in tech or consumer electronics.

Strong media network in Europe (especially Germany, France).

Excellent written and spoken English; other European languages a plus.

Strong organizational skills and a hands-on mindset for executing campaigns.

Skilled at cross-cultural teamwork and project coordination.

Passion for innovation, sustainability, and smart home/garden tech.

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