Brand Marketing Consultant

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world's largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website:  and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Marketing Consultant
TYPE OF CONTRACT:Regular Consultant-Short Term
UNIT/DIVISION: ShareTheMeal Initiative, PSP
DUTY STATION (City, Country):Berlin / Remote
DURATION:11 months

LINE MANAGER : Global Content Strategy & Operations Lead

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world's largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
ShareTheMeal is WFP's fundraising and awareness-raising app. Free to download, the award- winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP's Innovation Accelerator and is part of WFP's Innovation and Knowledge Management Division, which among other things supports start-ups and innovators in developing their ideas for zero hunger.
ShareTheMeal currently has more than 9,3 million users worldwide, who have shared more than 160million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving, andShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and also remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.

ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant, reporting to the Brand Marketing Manager for the ShareTheMeal initiative, is expected to:

•Support in bringing ShareTheMeal brand marketing campaigns to life:
oSupport in bringing ShareTheMeal brand marketing campaigns to life: o Devising, planning, executing and evaluating STM brand marketing campaigns, which increase awareness and raise vital funds for WFP during this critical period. Key campaigns include the End of the Year and Ramadan.
oDocument projects, related learnings and results on internal knowledge management system.

•Research campaign-related best-practices by relevant players in the non-profit and mobile ecosystem.

•Develop new creative ideas to address and activate prospective as well as current app users.

• Draw on previous data and insights to develop highly effective fundraising creatives for digital channels in coordination with the content and design team.

•Regular analysis of paid ads performance and using learnings to inform the process of new content creation.

•Prepare briefings for creative content for our tactical campaigns on paid ads.

•Document projects, related learnings. and results on internal knowledge management system.

• Develop new creative ideas to address and activate prospective as well as current app users.

•Regularly review and localize campaign materials and content to AR.

•Support the brand marketing lead and the head of marketing as required.

DELIVERABLES AT THE END OF THE CONTRACT:

•The tactical campaigns on paid ads are prepared and executed in a timely manner and to high quality standards

•The brand marketing campaigns are prepared and executed in a timely manner and to high quality standards

•Impact of the campaign is measured and documented; reports are saved on the internal knowledge base

•Regular updates on social media influencer management are prepared and documented.

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education: Bachelor's degree

Experience: 3 to 5 years of relevant experience, preferably in marketing, social media management, project management, journalism, or communication
Knowledge & Skills:

•Project management skills: Ability to plan ahead, anticipate requirements, problems and obstacles, to juggle competing priorities successfully, and to work to tight deadlines

•Strong analytical abilities, both quantitative and qualitative

•Ample experience with different social media platforms such as Facebook, Instagram, Snapchat and ideally Tik-Tok

•Ability to create Instagram stories & posts

•Ability to produce high-quality written materials, including graphically- based PowerPoint presentations as well as text documents

•Ability to interact with managers with maturity and tact

•Creative mindset

•Mature judgment with strong interpersonal skills

•Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy

•Self-motivated and able to work with a high degree of autonomy

•Hands-on mentality: Spotting problems and proposing solutions to them

•Fully committed and motivated to achieve the aims of the World Food Programme
Languages: In addition to a high proficiency in written and spoken English and Arabic, knowledge of a second UN language is a plus

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: 

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).

• Once your profile is completed, please apply, and submit your application.

• Please make sure you upload your professional CV in the English language

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time

• Please contact us at in case you face any challenges with submitting your application

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.