E-Commerce Performance and Growth Manager

Company

LANG Beverages SA is on a mission to reduce single bottle use for water & beverages.

About half a trillion bottles of water are consumed every year. This is not sustainable and we have an opportunity to change that.

LANGWATER offers a viable alternative to plastic bottles, by transforming any tap water into pure, mineralized water and healthy drinks, at home.

The solution consists of a water purification device used with mineral and flavour LANGPAKs.

After 12 years of development, we are scaling the launch of our
bottle-free drinks
solution globally.

We are looking for an 
eCommerce Performance and Growth Manager
, to join the Marketing & Online Sales team and take ownership of growing the sales from our online shop across EU markets.

Responsibilities

In close cooperation with the head of Marketing & Online Sales, as well as internal teams (IT, design, customer service, logistic) and agencies, you will develop and manage our online growth strategy, with a focus on traffic, conversion and revenue. This will include following but may evolve over time:

1) Drive customer acquisition through performance marketing & SEO

·      Oversee paid media and coordinate agencies/media-buyers (Google, Meta, YouTube)

·      Track performance, identify optimisation opportunities, conduct A/B testing to enhance results.

·      Coordinate creative ads localisation with our designers and distribute assets to media partners.

·      Analyse campaign performance and KPIs (Acquisition cost, ROAS, AOV) to improve efficiency

·      Develop Email & CRM programs: automation and seasonal campaigns.

·      Launch an affiliate program or other growth marketing tactics to expand.

·      Manage SEO and GEO to improve visibility on search engines and leads from AI assistants

·      Stay up to date with the latest e-commerce trends, marketing tactics & innovations.

2) Manage online shop content to improve conversion rate

·      Improve conversion rates (CRO) by optimising product pages and UX/UI.

·      Create landing pages for campaigns.

·      Conduct A/B testing and personalisation experiments

·      Introduce new collections on Shopify, implement campaigns

·      Upload marketing content to Shopify and supervise the parts that can be delegated

3) Manage sales & marketing tracking, analytics & reporting

·      Create sales reporting across channels & analyse

·      Oversee tracking (Google Tag Manager, GA4, Meta Pixel) to ensure correct data capture.

·      Leverage all marketing data to provide actionable insights, allocate budget & optimise overall ROI.

·      Build processes, automations & measurable systems to help us grow faster, leaner & smarter.

What we are looking for

• 3–5 years of experience in eCommerce sales and digital
  marketing
  managing large-scale paid media budgets, in a fast-paced environment, with proven success improving performance metrics like Cost of Acquisition, ROAS, CVR across multiple channels
• Proficiency with Shopify, GA, GTM, GMC, META, Excel
  , Semrush, Klaviyo platforms
• Strong data & analytics capabilities:
  ability to analyse data, build dashboards, interpret insights and identify growth levers.
• CRO expertise
  with A/B testing and UX/UI improvements.
• SEO expertise
  to strengthen organic visibility, including localisation in different countries.
• Project management
  :
  highly organised, with strong communication skills
  for this 360° role requiring handling priorities, close involvement and working with cross functional teams
• Strong eCommerce sales, financial & business acumen.
• Proactive strategist, result-driven with hands-on attitude:
  reliable, autonomous, precise.
• Growth mindset
  : eager to develop, learn and take on evolving responsibilities
• Fluent in English & German;
  French or other European languages a plus.
• Curious AI enthusiasm
  to leverage tech to work smarter, always seeking new tactics to improve

What we offer

• A unique opportunity to shape a brand
  from the ground up, with measurable impact.
• Meaningful work
  with a positive business purpose.
• A very dynamic workplace that encourages creativity and trials.
• An international workplace
  with small but passionate teams.
• An evolving role
  that will grow alongside the company
• Gaining experience
  across a broad range of eCommerce & marketing activities
• Flexibility
  regarding working hours and work location
• Location: remote (home office)
  with ability to easily commute when needed (approximately once a month) to Geneva or to the Zug or Balerna offices

If you share our vision of creating a more sustainable world and are interested in this job, please apply directly by sharing

• a CV in english, please specify citizenship and residency
• a cover letter in English

Thanks