Expert Content and Branding

METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent merchants (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company's unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion.

At METRO, we have set ourselves ambitious goals with our "sCore" growth strategy which is closely accompanied by our
Fundamentals
. These shared values provide us with rules of conduct that are binding for everyone at METRO, in all countries and companies. Our commitment to wholesale is at the forefront of our mission, and we are constantly striving to improve. With our ONE METRO spirit, everyone stands together, bringing curiosity, determination, courage, drive, commitment, and trust. Find out more about METRO at

Job Description

The Brand Content Marketing Expert is responsible for crafting and executing content strategies that boost customer engagement, strengthen brand affinity, and support retention across CRM channels including email, SMS, app push, and loyalty programs.

Key Responsibilities

• Develop content plans aligned with CRM campaigns, lifecycle stages, and brand tone.
• Execute end-to-end email marketing campaigns, including strategy, conceptualization, and creation.
• Craft compelling content and creative briefs for email, SMS, mobile, and in-app messaging; design templates with UX collaboration.
• Tailor messaging to audience segments and ensure content supports onboarding, retention, reactivation, and loyalty.
• Collaborate cross-functionally with internal teams and external/country agencies; run workshops to optimize email content.
• Track CRM performance metrics, suggest optimizations, and document workflows, processes, and best practices across countries.

Qualifications

• Bachelor's degree in Marketing, Communications, Design or related field.
• 2–5 years of experience in content marketing, agencies, CRM, or email marketing.
• Strong writing and editing skills with an understanding of brand tone.
• Experience using CRM tools (e.g., Adobe, Salesforce, Braze, HubSpot, Klaviyo,etc) – Nice to have
• Data-driven mindset with an eye for creativity and storytelling.

Additional Information

• Work-life balance:
  Flexible working hours with the option of mobile working in agreement with your line manager, 30 days of holidays.
• Training:
  A comprehensive training offer via our own training center or externally.
• Well-being:
  Health days with lots of health checks and information about your well-being, company medical care including a range of preventive services, such as flu shots, OTHEB employee assistance program.
• Exciting life on campus:
  Free gym and sports classes, Rioba coffee bar, canteen with discounted meals for employees, many campus events.
• Discounts:
  discounted Jobticket as well as discounts in our wholesale stores and at many partner companies.
• Comfort:
  Good transport connections, free parking spaces, JobBike.
• Company pension plan:
  You will receive a contribution to your company pension.
• Family driven:
  Three daycare centers for children on campus, support of holiday camps for children of employees.