Digital Measurement Analyst and Consultant

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Aim of the position:

The Digital Measurement Analyst and Consultant collaborates with both national and international contacts on the customer and Nielsen side to provide targeted advice to the customer and to initiate and implement joint projects. The goal is to maintain high quality deliveries and enlarge a unified currency in the field of Digital Audience Measurement.

Qualifications

Responsibilities:

• Data Analysis: Analyze digital measurement data across media platforms and streaming services, providing in-depth reporting and specialized analyses to fulfill data requests.
• Technical Relationship Management: Manage technical client relationships, overseeing integration support, troubleshooting, player integration, and roadmap planning. (Combines client management and technical integration responsibilities)
• Report Automation: Ensure automation of regular reports.
• Approval of Data Changes: Verify and approve planned and necessary changes to data deliveries from international teams.
• Trend Analysis:Conduct and monitor trends, especially related to technical roll-outs, and provide related analysis.
• Quality and Delivery Escalation: Address quality and delivery issues internally and communicate these to clients via direct approach or project management tools.
• Customer Meetings and Presentations: Conduct meetings with customers, presenting clear and traceable project overviews and actionable recommendation.
• Innovation in Data Interpretation: Identify new ideas and opportunities in interpreting digital data.
• Support of Client: Assist the client and its service providers in data analysis.
• Representation in Expert Committees: Represent Nielsen in Client expert committees and workshops, coordinating with internal teams, and actively participating in meetings.
• Customer Relationship Management: Coordinate ongoing customer relationships, ensuring analytical support and delivering meaningful results. Manage customer expectations regarding analytical insights and maintain the agreed service level.

Key Skills:

• Previous experience in Media. A relevant university degree or tertiary qualification.
• Proficient in written and verbal communication in English and German.
• Problem Solving & Analytical Thinking: Strong skills in identifying and solving complex problems.
• Data Science & Analytics Affinity: High interest and precise standards in data science, analytics, and data quality. Proficiency in SQL is desirable for efficient data manipulation and advanced querying capabilities.
• Tech enthusiast: Passionate about cutting-edge technology, with a focus on digital measurement technologies.
• Census and Panel Methodologies: Proficient in understanding and explaining complex census and panel methodologies to customers.
• Proficient in Client Communication: With a proven track record in client service roles, adept at addressing data and methodology-related questions, understanding customers' business needs, and providing data-driven solutions.
• Collaboration Skills: Good at working with international teams to identify customer requirements and implement solutions.
• Organization & Project Management: Strong organizational and project management skills.
• Business Acumen: Strong understanding of business principles.
• Media Industry Knowledge: Good knowledge of the media industry.
• Client Relationships: Passionate about building and maintaining client relationships and driving engagement.

Additional Information

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